How To Implement Microsoft Clarity Tracking with Shopify

Elevar powers your data layer and server-side tracking needed to connect Microsoft Clarity and Shopify.

beginner Implementation Difficulty
How To Implement Microsoft Clarity Tracking with Shopify

Integration Specs

  • Channel Accuracy Monitoring
  • Requires Elevar Data Layer
  • GTM server-side client customizable
  • Chrome Extension

  • GTM Web Container

What's Included


What customer events are tracked in this integration

  • Sitewide Tag

Customer Parameters

What customer parameters are tracked in this integration

Step 1: Overview

Without a single line of code and done in minutes, Elevar helps you implement your Microsoft Clarity sitewide tracking for Shopify stores through Google Tag Manager using the most up-to-date requirements from each platform.

Microsoft Clarity provides website usage statistics, session recordings, and heatmaps.

Learn more about Microsoft Clarity.

Step 2: Install Data Layer to Your Store

In order to deploy Microsoft Clarity base tag via Google Tag Manager tags, you need to have a data layer implemented on your Shopify store that pushes customer and order data that Microsoft tags may require.


If you don’t have a data layer for your Shopify store yet, then you can utilize Elevar’s data layer for Shopify. It’s a 1-click installation into your theme.

Step 3: Download Container for GTM

Inside of your Elevar account, go to Pre Built Tags > Microsoft Clarity.

Update your pixel ID in the tag settings shown below.


Download the container and save to your computer.

Step 4: Import Container to GTM

Next up, go to your Google Tag Manager container > Admin > Import.


Be sure to select Merge container, not overwrite.

Once you’ve imported, verify your pixel ID variable is accurate.

Step 5: QA & Publish

Once you’re ready to go live then put GTM into preview mode and then publish to go live!

Compatible Data Sources

Data Layer

Complete data layer for Google Tag Manager including all native events and variables for Shopify.
Learn More


View common integration questions