eCommerce

46+% More Revenue from Postscript Automation Campaigns with Elevar

See how Elevar can improve Postscript campaign ROI by recognizing returning users.

46+% More Revenue from Postscript Automation Campaigns with Elevar

Kayle Larkin

Head of Marketing

Connecting Elevar and Postscript allows you to trigger additional cart event texts and recognize returning users to improve campaign ROI.

By connecting Postscript to Elevar, you can effectively convert high-intent subscribers who left their carts.

Learn more about how this partnership can benefit your eCommerce strategy:

How Abandonment Automation Triggers Work

For abandonment automation to work, it needs to receive cart event data.

When a potential customer abandons their online cart, reminder messages (like those from Postscript) need information about what that user is interested in.

But sometimes, Postscript never receives this info.

This happens for many reasons, such as if the user was on iOS (or Safari), the cookies expired, or tracking was otherwise blocked.

This is where Elevar comes in.

Elevar can identify returning users to your website beyond the typical 24-hour cookie expiration that traditional tracking scripts depend on. We call this Session Enrichment.

This means that when a user returns to your site after 7, 30, or even 100+ days, Elevar will recognize them and send product views and add-to-cart events to your marketing destinations.

If a potential customer abandons their cart without purchasing, your SMS flows will activate and recover the lost revenue.

More cart event data means you can send more automated marketing campaigns. Resulting in more revenue.

Don’t just take our word for it. Check out these results from Brands that are already using Elevar’s integration with Postscript.

Improve Postscript Campaign ROI: Before/After Results

Check out these examples of how Elevar is helping brands generate more triggering by sending more cart event texts to increase conversion from high-intent buyers.

46% more revenue from Abandoned Cart automation for a nutrition brand.

This brand captured an additional $7,090.30 from users who would otherwise not have been enrolled in their flow.

screenshot from Postscript, March 2024 showing revenue increase of $7,090.30
Screenshot from Postscript, March 2024.

66% more revenue from Abandoned Cart automation for an apparel and accessories brand.

This brand captured an additional $5,897.36 from users who would otherwise not have been enrolled in their flow.

screenshot from Postscript, March 2024, showing revenue increase of $5,897.36
Screenshot from Postscript, March 2024.

 

240% more revenue from Browse Abandonment automation when a product was added to a cart for a jewelry brand.

This brand captured an additional $8,787 from users who would otherwise not have been enrolled in their flow.

Screenshot from Postscript showing a revenue increase of $8,787.
Screenshot from Postscript, March 2024.

Capture More Data – Get More Revenue

Ready to improve your SMS marketing ROI? Connect Postscript to Elevar to convert high-intent subscribers who left their carts.

Sign up or chat with us to explore how you can set this up effortlessly and start seeing more sales.

Postscript is one of our many server-side integrations. We are committed to building tools to help Shopify stores increase sales and leverage customer insights for higher revenue.

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