Elevar empowers Shopify brands using Google Analytics & Google Tag Manager to scale faster. How? With a trustworthy data layer, visual analytics, tag error monitoring, and now server side tagging with Facebook Conversion API.
27%
Stio increased their site speed by 27% with Elevar’s tagging and audit improvements.
10%
Raycon increased their product page conversion rate by 10% with Elevar.
119%
CoverFX increased their conversion rate by 119% with Elevar.
5 Tagging Mistakes That Waste Thousands of Dollars
Avoid these 5 critical mistakes we see eCommerce businesses make to save thousands and increase your paid search ROAS.
Trust Your Data
Before you can analyze and optimize, you need a solid data foundation in place. Elevar turns complex implementations – like a data layer or FB Conversion API setup – into simple 1-click implementations.
Our data foundation features include:
- Complete eCommerce data layer for Shopify that is fully customizable
- Over 30 pre-built marketing tag recipes (Facebook, Klaviyo, Snapchat, etc)
- CCPA enabled tag management in Google Tag Manager
- Facebook Conversion API for all eCommerce events
- Server side tagging with Google Tag Manager
Unlock Insights to Improve Conversion Rate
Stuck viewing the same basic reports in Google Analytics, but yearning for more meaningful insights to improve your conversion rate?
Our Chrome Extension allows non-technical users to point-and-click their way to add custom user behavior event tracking. You can then analyze this data in Elevar or Google Analytics.
Protect Your Marketing Pixel Attribution
Need your marketing pixels (aka tags) to just “work” with proper attribution? Broken or inaccurate conversion data is expensive.
Elevar’s monitoring provides:
- Pre-built tag templates to get any marketing channel up and running, quickly
- Error protection for all of your marketing tags (e.g. FB, AdWords, Snapchat, Criteo, etc)
- Error protection for all of your tracking events (e.g. Add to Carts, Purchases, etc)
- Error protection for your entire data layer (e.g. SKU, revenue, etc)
No additional code needs to be added to your website – it’s all done via Google Tag Manager.
"Amazing feedback, support, and optimizations. The team is extremely knowledgeable, and shares that info transparently. Education and execution are the hallmarks of the platform, but more importantly, of the team."
"The Elevar team is responsive and eager to help. We now feel that our site analytics are in a great place, and we get so much value in working with the Elevar Team."
"I have a much better understanding of how minor changes can hugely impact different KPIs. The eCommerce strategy has also been greatly beneficial to how we think about long-term strategy and how we operate day-to-day."
Our Resources
Find tools, tips and how-to’s on all things eCommerce & analytics.
eCommerce
Last Minute Tips To Crush Holiday
Holiday breakdown with 10 D2C Brands and 9 technology providers. R&D (rob and duplicate) these tactics while there’s time!
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Analytics
9 Trends To Watch In 2021: Server Side, CCPA v2, CAPI, and Shopify Subscriptions
9 trends to watch in 2021 that impact your marketing data foundation
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How-To
How To Launch The New Google Analytics 4 On Shopify
Launch the new Google Analytics 4 tracking for your Shopify store in less than 10 minutes.
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