How To Implement StackAdapt Conversion Tracking with Shopify

Elevar powers your data layer and server-side tracking needed to connect StackAdapt and Shopify.

beginner Implementation Difficulty
How To Implement StackAdapt Conversion Tracking with Shopify

Integration Specs

  • Channel Accuracy Monitoring
  • Requires Elevar Data Layer
  • GTM server-side client customizable
  • Chrome Extension

  • GTM Web Container

What's Included


What customer events are tracked in this integration

  • Add To Cart
  • Purchase
  • Base Tag
  • Click ID

Customer Parameters

What customer parameters are tracked in this integration

  • order id

Step 1: Overview

Without a single line of code and done in minutes, Elevar helps you implement your StackAdapt Conversion Tracking Tag for Shopify stores through Google Tag Manager using the most up-to-date requirements from each platform.

Plus – these templates come with built-in monitoring so you’re the first to know when a tag breaks and risks impacting your campaigns.

This integration supports the standard conversion tracking available with your StackAdapt programmatic advertising account.

StackAdapt offers advertising solutions such as native, video, connected TV and audio ads. Learn more about StackAdapt here.

Step 2: Install Data Layer to Your Store

In order to deploy StackAdapts base tag and purchase conversion tracking via Google Tag Manager tags, you need to have a data layer implemented on your Shopify store that pushes customer and order data that Rakuten’s tags require.


If you don’t have a data layer for your Shopify store yet, then you can utilize Elevar’s data layer for Shopify. It’s a 1-click installation into your theme.

Step 3: Download Container for GTM

Inside of your Elevar account, go to Pre Built Tags > StackAdapt.

Update your StackAdapt pixel ID in the tag settings shown below.


Download the container and save to your computer.

Step 4: Import Container to GTM

Next up, go to your Google Tag Manager container > Admin > Import.


Be sure to select Merge container, not overwrite.

Once you’ve imported, verify your Merchant ID variable is accurate.

Step 5: QA & Publish

Once you’re ready to go live then put GTM into preview mode.

You can navigate the site and place an order to verify your StackAdapt tags trigger as expected.

Remember that the data layer from step 2 needs to be live on your store in order for the variables – like StackAdapt click id and order id – to populate.

Compatible Data Sources

Data Layer

Complete data layer for Google Tag Manager including all native events and variables for Shopify.
Learn More


View common integration questions