How To Implement Zeenk Conversion Tracking with Shopify
Elevar powers your data layer and server-side tracking needed to connect Zeenk and Shopify.
- Channel Accuracy Monitoring
- Requires Elevar Data Layer
- GTM server-side client customizable
- Chrome Extension
- GTM Web Container
What customer events are tracked in this integration
- Product View
- Add To Cart
- Initiate Checkout
- Base Tag
- Email Signup
- Sitewide Tag
- Click ID
What customer parameters are tracked in this integration
- customer id
- click id
- order id
- discount amount
- line items
Steps to Implement
Step 1: Overview
Without a single line of code and done in minutes, Elevar helps you implement your Zeenk sitewide Conversion Tracking Tag for Shopify stores through Google Tag Manager using the most up-to-date requirements from each platform.
Plus – these templates come with built-in monitoring so you’re the first to know when a tag breaks and risks impacting your campaigns.
This integration supports the standard tracking available with your Zeenk account.
Zeenk is the first customer centric data analytics solution built for DTCs, eCommerce brands, and your agencies. We empower you to accurately measure and predict the performance of your customers and give you the tools to use these insights to optimize your marketing tactics to retain your best customers and acquire more like them.
Learn more about Zeenk here.
Step 2: Install Data Layer to Your Store
In order to deploy Zeenk base tag and purchase conversion tracking via Google Tag Manager tags, you need to have a data layer implemented on your Shopify store that pushes customer and order data that Zeenk’s tags require.
If you don’t have a data layer for your Shopify store yet, then you can utilize Elevar’s data layer for Shopify. It’s a 1-click installation into your theme.
Step 3: Download Container for GTM
Inside of your Elevar account, go to Pre Built Tags > Zeenk.
Update your Zeenk pixel ID in the tag settings shown below.
Download the container and save to your computer.
Step 4: Import Container to GTM
Next up, go to your Google Tag Manager container > Admin > Import.
Be sure to select Merge container, not overwrite.
Once you’ve imported, verify your Merchant ID variable is accurate.
Step 5: QA & Publish
Once you’re ready to go live then put GTM into preview mode.
You can navigate the site and place an order to verify your Zeenk tags trigger as expected.
Remember that the data layer from step 2 needs to be live on your store in order for the variables – like Zeenk conversion data and order id – to populate.
Compatible Data Sources
View common integration questions