How To Implement Outbrain Pixel and Conversion Tracking with Shopify via GTM

Without a single line of code and done in minutes, Elevar helps you implement all of your Outbrain pixel and conversion events to Shopify through Google Tag Manager using the most up-to-date requirements from each platform.

Plus – these templates come with built-in monitoring so you’re the first to know when a pixel breaks and risks impacting your campaigns.

This integration supports all of the remarketing and audience options available with your Outbrain Advertising.

Outbrain helps brands and agencies connect with one-third of the world’s consumers engaging with content on the open web. You may know Outbrain for being leaders in native advertising. As a Shopify store you are able to utilize Outbrain as a marketing channel as well. Learn more about Outbrain Advertising here.

Inside of your Elevar account, go to Pre Built Tags > Outbrain.

Update your Outbrain pixel ID* in the tag settings shown below.

*You can find your Marketer Id on the Amplify Dashboard. It’s the alphanumeric chain that appears in the URL when you are viewing your dashboard. You can also locate it via the Pixel code. Navigate to the Conversions page and click on the “View Outbrain Pixel” button. Then you can copy your Marketer Id from the code snippet (It is a string of numbers and letters named “OB_ADV_ID”)

Download the container and save to your computer.

Once you’re ready to go live then put GTM into preview mode.

You can navigate the site and place an order to verify your Outbrain tags trigger as expected.

Remember that the data layer from step 2 needs to be live on your store in order for the variables – like revenue and order id – to populate.