Meet our speakers
Ben Zettler
Founder and CEO of Zettler DigitalBen Zettler is the founder and CEO of Zettler Digital, a full-service, results-driven marketing agency that has supported over 400 brands from sellers of luxury goods, fashion, beauty products, health & wellness and world-class athletes.
Jon Cairo
Lead Solutions Engineer, ElevarJon is an expert in all aspects of tracking and reporting. Jon joined Elevar after having run his own ecommerce business, His technical expertise and understanding of the challenges merchants face has made him an invaluable asset to the Elevar ecosystem.
By attending this webinar…
You’ll hear guidance from Ben Zettler of Zettler Media as well as experts from Elevar, on maximizing the benefits of email marketing. This will be a practical and tactical look at cleaning and optimizing email lists as well as a special strategy for practically guaranteeing increased revenue from email campaigns. So, be ready to take notes and leave with action items. And, you’ll have an opportunity to ask your questions to the team!
You must register to attend.
Key takeaways from this event:
- List management, hygiene and growth
- Flow improvements
- Segmentation best practices, including identifying “engaged” audiences
- Deliverability implications of poor segmentation
- Complying with the new Google and Yahoo sender requirements
- How to avoid having messages going to spam
- Is it bad to email your entire list?
