Trust Your Data With Elevar

Trusting the accuracy of your data is a challenge due to browsers blocking the use of cookies, ad blocker usage, iOS14, and privacy regulations like CCPA and GDPR. Enter Elevar. Built to solve for the future of your tracking needs.

elevar 2.0 data layer
1. Customized & Robust Data Layer

Gain complete control over the data layer and tracking of customer data for Google Analytics and your marketing tags. Plus you can launch server side tagging and FB Conversion API in minutes.

2. See What’s Tagged on your Website

Add event tracking like an expert. Use our Chrome Extension to tag your site, automatically import to Google Tag Manager, and visually explore what is tagged.

3. Monitor Your Tags for Accuracy

With built-in monitoring enabled on your data layer and marketing tags you’ll know when a tag breaks so it can be addressed quickly.

Data Layer Features

Facebook Conversion API

Go beyond purchases for your Facebook Conversion API integration. Elevar supports all key events for your Shopify store like product views and add to carts in addition to purchases.

GA4 Integration

Unlock the power of the new Google Analytics 4 with Elevar’s completely built data layer that includes all eCommerce events. Plus we’ve enhanced with user property data like LTV and total order count.

Checkout Funnel

Get the complete picture of your checkout funnel performance. You now have built-in events for each step of the checkout (Shopify Plus only) plus login and account creation events for customers.

Site Speed Improvements

The Elevar data layer has been optimized to only include Shopify fields necessary for the dataLayer events. Plus you can now turn off certain events to further reduce unnecessary code on your website.

User Privacy Integrations

Need to comply with CCPA or GDPR? Now your marketing tags can be automatically implemented with your third party consent tool (like OneTrust) to maximize conversion tracking accuracy.

Buy Now + Sitewide Add to Carts

Dynamic checkout actions are hard to tracking. But not anymore. With Elevar we automatically track add to cart actions across your website to keep your tags accurate and up to date.

Over 2,500 Shopify Stores Trust Elevar With Their Data

We’ve built the leading GTM app on Shopify. Have helped hundreds of thousands of GTM users through our free guides. And are official Shopify Plus and Facebook Marketing Partners.

thrive causemetics

Basic Plan

For stores managing GTM themselves


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Core features include:

  • Complete Data Layer
  • Facebook Conversion API
  • Server Side Containers
  • Facebook Pixel
  • GA4
  • Google Ads Remarketing
  • 30+ Pre-Built GTM Containers
  • Email Support

Includes Basic plan, plus:

  • Install of GTM and Data Layer
  • "Done For You" Event Tagging/li>
  • Server Side Tagging Setup
  • FB Conversion API Support
  • Upgrade Pre-Existing GTM Tags
  • Ongoing Event Tagging Support
  • Tag Error Monitoring
  • Analyst Support


Do you have demo of Facebook Conversion API?

Yes. You can watch a full video of our founder walking through the complete setup and launch of sitewide FB Conversion API here.

What pre-built marketing tags do you have?

Facebook, Google Ads, TikTok, Pinterest, Snapchat, Commission Junction, Rakuten, Criteo, ReCharge, Wunderkind, and many more.

How is this different than native Shopify + Facebook integration?

There are two main differences: the first is that by using Google Tag Manager you have the ability to customize each event and parameter data send with your pixel. This includes the ability to run your Facebook pixel in a true “1st party context” when using GTM server side tagging to control cookie expirations. The second main difference is that you can only send Conversion API purchase events with native Shopify<>Facebook. Using Elevar you can send all sitewide events.

Do I need to have a GTM account to use this?

Yes, you will need to have a GTM account. But we take care of the rest!

Do you offer refunds?

Yes. We offer a 100% money-back guarantee on your current month’s charges.

Are you certified by Shopify or Facebook?

We are an official Shopify Plus partner and Facebook Marketing Partner.