Learn about the most common use cases why brands on Shopify choose Elevar to manage their first-party data collection via server-side tracking.
Who Elevar is Made For
Business Owners
Ensuring you have accurate data across your analytics and marketing stack that you can trust is our mission. A robust tracking implementation ensures your team is focusing on strategies to scale your business.
Marketers
Have you found yourself waiting weeks to get new pixels up and running? Or maybe errors in your conversion tracking are negatively impacting your performance. Our focus is making these non-issues for you.
Data Analysts
We’re analysts at our core and know the pain of broken tags and undefined data layer variables. Elevar simplifies the setup of a data layer and server-side foundation that you can leverage.
Common Use Cases
Add New Marketing Tags
Thousands of Shopify brands like Cuts, Bulletproof, and UMZU utilize Elevar to deploy conversion tracking for Facebook CAPI, Google Ads, Google Analytics, GA4, TikTok, 30+ more marketing channels.
Our self-serve plans allow non-technical marketing teams to add a data layer and server-side tracking in just a few clicks. If you prefer the done-for-you approach then we offer monthly plans or one-time add-ons to manage tracking implementations for you.
Fix Inaccurate Tracking
Let’s face it – it can feel like something is always broken with Google Analytics, the Facebook pixel, or Google Ads tags.
Elevar helps resolve tracking emergencies costing thousands and impacting your team’s ability to perform. Once live, Elevar monitors the health and accuracy of your tags and conversions across your most critical marketing channels like Facebook, GA, TikTok, and others.
Server-Side Tracking
Relying solely on client-side (aka browser) tags for accurate analytics and conversion tracking is no longer an option. Server-side tracking helps ensure nearly 100% of your conversions are captured – while giving you the ability to protect the privacy of your customers.
Deploy in minutes with Elevar’s servers or choose to run your own server-side container in Google Cloud. Plus – our integrations are compatible with all subscription and upsell apps.
GTM & Sitewide Data Layer
Our App has been installed more than 6,000 times on Shopify stores since 2018. Our data layer is a simple 1-click installation that any marketer can then leverage for Google Tag Manager, Google Analytics, server side tracking, third party marketing tags, and more.
It even covers dynamic sitewide add to cart events, currency conversion, multi-checkout, consent integrations with OneTrust and Cookiebot, and GA4.
Accurate Google Analytics Attribution
With iOS and other industry changes that impact data collection, brands are relying on Google Analytics even more today to measure attribution.
Elevar guarantees 95% conversion accuracy with our server side integration for GA and GA4. Plus we solve critical attribution issues that leads to improved conversion tracking for your paid channels. Learn more about 5 critical tracking issues impacting GA attribution and see the before/after results for brands that switched to Elevar.
GDPR Compliance & Consent Mode
You can now enable Consent Mode in Elevar’s data layer and integrate directly with OneTrust and Cookiebot consent management systems.
This allows you to utilize the built-in consent mode listener in Google Tag Manager and Elevar’s server-side destinations (server-side consent integration launching Q2 2022).
Managed Analytics & Tagging
The growth that we see D2C brands achieve with such small teams is simply amazing.
We offer multiple managed services options — from one-time audits and implementations, to monthly tagging and analytics support.
Our job is to ensure you get more out of your data collection and analytics tools.
Headless Analytics
We started in the headless world in 2018 by building our own headless Shopify/Gatsby site (StriVectin.com) to help us learn this rapidly growing vertical.
Since then we’ve managed countless headless analytics implementations like Rothys, Four Sigmatic, Ministry of Supply, and Gobi Cashmere.
If you’re new to launch headless or have burning issues – we can help. Check out our top learning lessons on managing headless analytics for Shopify here.
Over 6,500 Brands Trust Elevar With Their Data
