Explore Why Brands Choose Elevar

Learn about the most common use cases why thousands of brands choose Elevar for their Conversion Tracking and server-side data collection.

Since 2018

Who Elevar is Made For

Business Owners

Ensuring you have accurate data across your analytics and marketing stack that you can trust is our mission. A robust tracking implementation ensures your team is focusing on strategies to scale your business.


Would a 10-20% boost in performance on Facebook or Google Ads be helpful? With Elevar you can trust that your pixel, analytics, and conversion tracking is maximizing efficiency and reporting accuracy.

Data Analysts

We’re analysts at our core and know the pain of broken tags, missing data, and undefined data layer variables. Elevar simplifies the setup of a data layer and server-side foundation that you can leverage.

Common Use Cases

Ad Efficiency

Improve Marketing Performance

When platforms like Facebook have the most accurate conversion and user data for your brand then you can expect improved efficiency in CPMs and CPCs. Plus you’ll increase your platform reported performance metrics ROAS, cost per purchase metics, and overall revenue.

See how Elevar helps boost Facebook performance by over 20%.


1st Party Data

Server-Side Tracking

Relying solely on client-side (aka browser) pixels and tags for accurate analytics and conversion tracking is no longer an option.
Elevar’s Server-Side tracking helps ensure 100% of your conversions are captured through a 1st party context – with the most accurate customer attribution data attached to each conversion.

Retention Marketing

2x Abandoned Cart Revenue

It’s proven that standard browser based tracking that email and SMS platforms like Klaviyo rely on are sub-optimal. They are unable to recognize a returning user past 24 hours in most cases due to browser’s expiring cookies.

But when using Elevar’s Session Enrichment + Klaviyo server-side tracking integration, we are seeing brands capture 20%, 30%, and even up to 800% of additional revenue from their abandoned cart and browse campaigns.

See real customer results here.



Accurate GA4 Data

Elevar guarantees 99%+ conversion accuracy with our server-side integration for GA4. Plus you have the ability to customize the data you’re sending like product ID, order ID, revenue, offline orders, subscriptions, and more.


GTM & Sitewide Data Layer

Elevar’s Data Layer is a simple 1-click install that any marketer can then leverage for Google Tag Manager, Google Analytics, server-side tracking, third-party marketing tags, and more.

post purchase upsell tracking on shopify

Shopify Features

Checkout Extensibility & Web Pixel API

Shopify Plus brand looking to migrate to Checkout Extensibility without impacting your tracking? Elevar is an approved Checkout Extensibility partner and integrates with the most commonly used marketing channels like Meta CAPI, Google Ads, GA4, and more.

Our integration with Shopify’s Pixel API helps maintain accurate data collection without the need for Google Tag Manager throughout the new checkout.


GDPR Compliance

Enable Consent Mode in Elevar’s data layer and integrate directly with OneTrust, Cookiebot, Pandectes, iubenda, and other consent management systems.


Headless Tracking

Using a custom headless site or landing page builder? No problem! Elevar ensures all attribution data is collected and sent with your server-side integrations. Learn how to implement here.


Accurate Tracking

Over 6,500 Shopify brands trust Elevar to deploy conversion tracking for Facebook CAPI, Google Ads, Google Analytics, GA4, TikTok, 40+ more marketing channels.

See Available Integrations

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Marketers, analysts, and Shopify brand owners use Elevar for accurate conversion tracking