Explore Why Brands Choose Elevar

Learn about the most common use cases why brands on Shopify choose Elevar to manage their first-party data collection via server-side tracking.

Who Elevar is Made For

Business Owners

Ensuring you have accurate data across your analytics and marketing stack that you can trust is our mission. A robust tracking implementation ensures your team is focusing on strategies to scale your business.


Have you found yourself waiting weeks to get new pixels up and running? Or maybe errors in your conversion tracking are negatively impacting your performance. Our focus is making these non-issues for you.

Data Analysts

We’re analysts at our core and know the pain of broken tags and undefined data layer variables. Elevar simplifies the setup of a data layer and server-side foundation that you can leverage.

Common Use Cases

Add New Marketing Tags

Thousands of Shopify brands like Cuts, Bulletproof, and UMZU utilize Elevar to deploy conversion tracking for Facebook CAPI, Google Ads, Google Analytics, GA4, TikTok, 30+ more marketing channels. 

Our self-serve plans allow non-technical marketing teams to add a data layer and server-side tracking in just a few clicks. If you prefer the done-for-you approach then we offer monthly plans or one-time add-ons to manage tracking implementations for you.

Fix Inaccurate Tracking

Let’s face it – it can feel like something is always broken with Google Analytics, the Facebook pixel, or Google Ads tags. 

Elevar helps resolve tracking emergencies costing thousands and impacting your team’s ability to perform. Once live, Elevar monitors the health and accuracy of your tags and conversions across your most critical marketing channels like Facebook, GA, TikTok, and 40+ others.

Server-Side Tracking

Relying solely on client-side (AKA browser) tags for accurate analytics and conversion tracking is no longer an option. Elevar Server-Side tracking helps ensure nearly 100% of your conversions are captured – while giving you the ability to protect the privacy of your customers.

GTM & Sitewide Data Layer

Elevar’s Data Layer is a simple 1-click install that any marketer can then leverage for Google Tag Manager, Google Analytics, server-side tracking, third-party marketing tags, and more.

It even covers dynamic sitewide add to cart events, currency conversion, multi-checkout, consent integrations with OneTrust, Cookiebot, Pandectes, or iubenda, and GA4.

Accurate Google Analytics Attribution

With iOS and other industry changes that impact data collection, brands are relying on Google Analytics even more today to measure attribution.

Elevar guarantees 99%+ conversion accuracy with our server-side integration for GA and GA4. Plus we solve critical attribution issues that leads to improved conversion tracking for your paid channels.

GDPR Compliance & Consent Mode

You can now enable Consent Mode in Elevar’s data layer and integrate directly with OneTrust, Cookiebot, Pandectes and iubenda consent management systems.

This allows you to utilize the built-in consent mode listener in Google Tag Manager and Elevar’s Server-Side destinations.

Managed Analytics & Tagging

The growth that we see D2C brands achieve with such small teams is simply amazing.

We offer multiple managed service options – from audits to ongoing professional services, and analytics support.

Our job is to ensure you get more out of your data collection and analytics tools.

Headless Analytics

We started in the headless world in 2018 by building our own headless Shopify/Gatsby site StriVectin.com to help us learn this rapidly growing vertical.

Since then we’ve managed countless headless analytics implementations like Rothys, Four Sigmatic, Ministry of Supply, and Gobi Cashmere.

If you’re new to launch headless or have burning issues – we can help. Check out our top learning lessons on managing headless analytics for Shopify here.

Ready to get started?

Pick a plan and get started today.

Over 6,500 Brands Trust Elevar With Their Data