Trusting the accuracy of your data is a challenge due to rise in tracking preventions, theme customizations, iOS, ad blockers, and more. Enter Elevar. Built to solve for the future of your tracking needs with a robust data layer trusted by over 6,500 Shopify brands.
1. Customized & Robust Data Layer
Gain complete control over the data layer and tracking of customer data for Google Analytics and your marketing tags. Plus you can launch server side tagging and FB Conversion API in minutes.
2. Connect Server-Side Destinations
Get server-side tracking launched in minutes to maximize the data collected and sent to each of your marketing channels (and Google Analytics & GA4). No technical expertise required.
3. Monitor Your Tracking for Accuracy
With built-in conversion monitoring enabled on your data layer and server-side destinations, you’ll know the performance of your data collection in real-time for each channel.
Elevar Data Layer
Additional Features
What else is there for you with Elevar Data Layer
Facebook Conversion API
Elevar sends all standard events, including subscriptions, to Facebook CAPI. We also integrate with all subscription partners like ReCharge and Skio, as well as post-purchase upsells like Rebuy, Zipify, and Carthook.
GA4 Integration
Unlock the power of the new Google Analytics 4 with Elevar’s completely built data layer that includes all eCommerce events. Plus we’ve enhanced with user property data like LTV and total order count.
Conversion Monitoring
Get the complete picture of your conversion performance by channel. Elevar automatically compares data sent to each of your destinations to your source of truth – Shopify. Plus view orders in real-time to analyze attribution performance.
Site Speed Improvements
The Elevar data layer has been optimized to only include Shopify fields necessary for the dataLayer events. Plus you can now turn off certain events to further reduce unnecessary code on your website.
GDPR & Consent Mode
Need to comply with CCPA or GDPR? Now your marketing tags can be automatically implemented with your third party consent tool (like OneTrust) to maximize conversion tracking accuracy.
Real-Time Purchase Feed
Elevar automatically stores multiple UTM touchpoints across your customer journey. You can view this attribution data in your dashboard to validate exactly what was sent to each marketing destination (i.e. “pixel”).
Questions? We've Got Answers
Over 6,500 Shopify Stores Trust Elevar With Their Data
We’ve built the leading GTM app on Shopify. Have helped hundreds of thousands of GTM users through our free guides. And are official Shopify Plus and Facebook Marketing Partners.
