Improve Klaviyo Personalization with Custom Events from GTM
Send custom event and user data to your Klaviyo user properties with the help of GTM.
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How to Test Confidence Builder in Shopify Checkout
Create your own checkout confidence builder test for your Shopify store in 5 easy steps.
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Why Don’t Conversions Match Between GA and AdWords
Driving yourself crazy trying to understand why GA and AdWords conversion values don’t match?
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Fix pay.shopify.com in Google Analytics Referral Sources
Fix attribution reporting in GA where pay.shopify.com is stealing last-click revenue attribution.
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How to Setup Google Analytics Checkout Behavior Funnel on Shopify
Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.
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How to Build Abandoned Cart Email Campaign Series
Go beyond the single abandoned cart email and into a well executed 3-email series that can prove to be a 60% lift in your cart recovery.
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eCommerce Conversion Funnel Customization: How-To Guide
See how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.
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How to Use Affiliate Query Parameters in GTM Tags
See how to store inbound affiliate IDs in a GTM variable for use in your own GTM marketing tags in 3 easy steps.
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How to Prevent Spam Traffic in Google Analytics for More Accurate Data
Keeping up with spam and ghost traffic in Google Analytics can be aggravating if you want accurate data. While 100% […]
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GTM Tip: Prevent Duplicate Enhanced eComm Event Hits
Learn this quick Google Analytics variable tip to prevent duplicate enhanced ecommerce events.
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Meet Our New Shopify App – Google Tag Manager Suite
Google Tag Manager, gtag, dynamic remarketing, and Enhanced eCommerce setup in minutes on Shopify!
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How to Customize Promotional Banners by Campaign via Optimize
Learn how to hack Shopify’s first-party marketing cookie to use campaign data to personalize your onsite marketing via Google Optimize in 3 easy steps!
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103 A/B Tests for eCommerce Sites
The best ecommerce web sites A/B test their web sites regularly. Here’s our practical guide to some ideas on what to test.
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Preparing for your Ecommerce Holiday or Q4 Season
Are you prepared for the Holiday Season? Most Top 1000 companies start planning for the ecommerce Holiday in July and August. Are you ready?
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Cross Device Reporting in Google Analytics (Now Native!)
Looking for an easy way to implement cross device tracking for all visitors? Learn about the new native feature to Google Analytics that allows this – no development required!
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How to Setup Snapchat Pixel Tracking on Shopify
Learn how to setup your sitewide pixel tracking with custom events and email variables on your Shopify store.
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Funnel Analysis Hack: View Next Page Path in Google Analytics
See how to view where people are clicking to from any page with this quick trick. See how to unlock your own insights!
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