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Event tracking analysis
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Our tips & how-to’s
Tagging secrets shared
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We share tips and tricks on everything analytics, conversion optimization, and tagging for eCommerce brands.
Dig into our detailed how to guides on server side tracking, Facebook Conversion API, and Google Tag Manager.
Follow our step by step guides to get your Facebook Conversion API up and running in less than an hour.
See how to enable Google Ads server side conversion tracking using Shopify and Elevar. Increase tracked conversions by up to 25% in 10 minutes.
Learn how to blend qualitative and quantitative data from post purchase survey data.
With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.
Learn why Google Analytics tracking is being negatively impacted by changes in our eCommerce industry.
Driving yourself crazy trying to unpack all of the changes to event tracking in Facebook post iOS14.5? Learn how to evaluate the accuracy of your tracking.
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[Video] Learn the 101 on tracking and how our customers use it to help them grow faster (without all the jargon).
3 proven ways to optimize your product option selections on product detail pages
Is Conversion API worth it? How can you maintain 95% conversion accuracy? Learn how we are helping.
If users view products that are out of stock on your website – do they exit or end up purchasing something else?
Learn high growth strategies from 6 Shopify brands in our partner showcase with Daasity.
Learn how to incentivize data collection during high intent actions.
Holiday breakdown with 10 D2C Brands and 9 technology providers. R&D (rob and duplicate) these tactics while there’s time!
9 trends to watch in 2021 that impact your marketing data foundation
Launch the new Google Analytics 4 tracking for your Shopify store in less than 10 minutes.
Learn everything you need to know about implementing the Facebook Conversion API with your Shopify store.
Learn about the impacts of iOS and browser changes are having on marketing performance – and your options to adapt.
Read our top 10 learning lessons on how to manage your Google Analytics and marketing tag implementation for headless websites on Shopify.