Tools, Tips, and How-To's for eCommerce & Analytics

How to Find Duplicate Transactions in Google An...

See how to create a report in Google Analytics that shows your total % of duplicate transactions.

How to Implement Google Optimize on Magento

See how to implement Google Optimize and the page flickering snippet on Magento 1 and Magento 2

Shopify SEO Expert Guide

This guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.

How to Fix (Other) Traffic Channel in Google An...

See how to fix your (Other) traffic channel from Google Analytics in minutes. No technical assistance required.

5 Insights in 5 Minutes from Your Website via G...

Looking for quick insights to apply to your conversion optimization strategy? Try these 5 reports from Google Analytics and optimize away!

Three Email Types That Matter Most For Recoveri...

Abandoned carts are a huge issue for eCommerce stores. It’s estimated that 69% of shoppers abandon their carts. See how 5 retailers put their spin on abandoned cart email marketing.

Google Analytics Custom Metrics for eCommerce I...

Amplify your custom event hits from GTM into powerhouse insights in Google Analytics using custom metrics.

Exclude Query String Parameters to Clean Up Pag...

Clean up your Google Analytics page reports for improved attribution reporting and analysis by excluding useless query parameters.

How to Use Custom Sequence Segments in Google A...

Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.

Shopify Marketing Analytics – Complete Ho...

This Shopify specific guide is continually updated with our best practices for common marketing analytics services like Adwords and Facebook.

Combine GTM Product IDs for Facebook Conversion...

See how to use enhanced ecommerce product data and combine SKUs into a single comma separated variable to use in all of your marketing tags on Magento, Shopify, or any platform.

Pro Tip: How to Calculate Paid Search Net Profi...

I show you how to combine paid search cost AND product revenue AND cost of goods sold to give you a SKU by SKU report on net profit and margin.

How to Implement Google AdWords gtag.js on Shopify

See how to implement the new AdWords gtag sitewide and gtag conversion snippet in Shopify.

Lessons Learned Migrating from Magento to Shopi...

Learn about product migration and management along with key catalog features important for a smooth migration.

How to Sum Multiple GTM Data Layer Variables in...

Need a custom variable to help you manipulate your data layer for a marketing tag? Enter the custom javascript variable in GTM.

How to Create User Logged In State Variable in ...

See how to grab your visitor logged in variable and modify the value of it by using a lookup table variable in GTM.

Personalize Landing Pages with Google Optimize ...

Learn how to test marketing campaign landing page messaging with Google Optimize in minutes.

Optimization & Analytics Tips

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