Server-Side Tracking
Learn how server-side tracking works, the benefits for analysts and marketing teams, and how to get started. Plus you'll learn the benefits, risks, and how Elevar's server-side tracking compares to GTM server-side container.
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- What is Server-Side Tracking The world of server-side tracking will continue to grow in popularity in 2022 and into 2023 due to the rapid changes […]
- How Does Server-Side Tracking Work In this lesson you’ll learn how server-side tracking works in the context of Shopify and eCommerce platforms. It’s important to […]
- What Are Limitations to Server-Side Tracking If server-side tracking is so great why doesn’t every brand use it for all tracking? Learn more about the limitations […]
Google Tag Manager
This 25 video course is a complete how-to series on Google Tag Manager for eCommerce. You'll learn all about event tracking tracking, marketing tags, and how to use GTM in conversion optimization initiatives.
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- What Are The Benefits of Google Tag Manager For eCommerce Learn about the benefits of Google Tag Manager and how it can you become more efficient, organized, and event help with site speed.
- GTM Tags, Triggers, and Variables Overview Learn how tags, triggers, and variables all work together. The foundation starts with variables - they aren't as scary as they seem!
- 7 Types of Native Triggers in Google Tag Manager Learn all about 7 native triggers found in Google Tag Manager: what they are, how they function, and where you can put to use on your own website.
Google Analytics
In this course you'll learn the basics of how to implement, analyze, and troubleshoot event tracking for Google Analytics.
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- Intro to Google Analytics Event Tracking for eCommerce Learn why event tracking is so critical for eCommerce brands that want to understand more about user behavior and increase conversion rates.
- 5 Naming Conventions to Follow for GTM Event Tracking Follow these naming conventions to help keep your Google Analytics event tracking better organized.
- How To Analyze Google Analytics Event Tracking Learn how to extract insights from your Google Analytics event tracking data and apply to your conversion optimization strategies.