How to use the customer_type parameter for audience creation? Ask an Analyst

Jerica Krakowski, Head of Product at Elevar, answers today’s question, “How can I use the customer_type parameter for audience creation?”

How to Set Up a Lookalike Audience in Facebook Ads Manager

To set up a lookalike audience in Facebook Ads Manager, open a campaign and ensure that you are under the tab for “Ad sets.” Custom audiences are defined under “Ad set” in Facebook Ads Manager.

Continue with the following steps:

1. Open a Campaign “Ad Sets” tab.
2. Scroll down to the “Audience” section.
3. Click the drop-down to “Create new” audience.
4. Select “Lookalike audience.”
5. Click the drop-down and  set your “new source” to “Website.” Click next.
6. Set the “Source” to be the pixel you want (in this example: “Elevar’s Pixel.)
7. Set the event you want (in this example: “purchase”)
8. Under “Retention,” click the drop-down for “Refine by.”
9. Set “Refine by” to a specific URL/parameter.
10. Click the “URL” drop-down and set the Parameter to “customer-type.”
11. Click the “equals” drop-down and type in “new.”
12. Click “Create audience” to complete the setup.

After you have completed these steps, your setup should look like the image below.