Compare Elevar to Littledata

Elevar is a more versatile, customizable tracking solution that helps Shopify brands collect accurate data for Google Analytics and their entire marketing stack. 

Hi there 👋.

Looking to compare Littledata vs Elevar for your analytics solution ?

We want to make the decision as easy as possible. So we’ve put together information to help you pick the product that’s best for you.

Below you’ll find information comparing Elevar with Littledata, including features and use cases to assist in your decision making. We hope this helps.


If you want to simplify (or customize) your website’s data collection via Google Tag Manager and/or a fully managed server side tracking solution to power all of your marketing tags, not just Google Analytics, then Elevar is for you. You have the choice to manage everything yourself via GTM (and server-side GTM) or the “easy button” approach to run everything through Elevar.

If you want a direct integration with ReCharge to track subscription lifecycle events like subscription pause, upgrades, or cancellations in Google Analytics then Littledata is a better option. Or if you only need Google Analytics tracking updated then Littledata is a great option for this as well.

Elevar and Littledata both leverage server-side tracking for Google Analytics transactions. This includes subscription and recurring events from ReCharge, Ordergroove, Smartrr, Bold, and more.

If you need or want to use both then you can use both!

Product features

Elevar and Littledata differ in product assortment and offerings.

Elevar starts at $50/month (with 84/88 5 🌟🌟🌟🌟🌟 ratings on app store):

  • Basic Plan: $50/month. This plan automates the setup of Google Tag Manager + Data Layer + 30 marketing channel tags (Facebook, AdWords, Snapchat, etc). You also get data layer error monitoring, GTM server-side tracking setup for Google Analytics and Facebook Conversion API.
  • Advanced Plan: $250/month. This is the server-side tracking plan that allows you to deploy server-side tracking for Google Analytics, Facebook, TikTok, Impact Radius, ShareASale, Criteo, and more. You also get Channel Accuracy alert monitoring.
  • PRO Plan: This is a “Done For You” managed plan that allows you to take advantage of all of Elevar’s product offerings. Plus Elevar’s expert analysts will manage your tracking, handle new requests, etc.

Littledata’s offerings from pricing page:

  • Standard plan starts at $99/month for up to 1,500 orders/month up to $399/month for 12,000 orders/month.
  • Plus plan that supports unlimited orders, stores, and an account manager

Elevar offers you more control on data collection

One of the primary differences between Elevar and Littledata is that by using Elevar you have the option to own your data collection via GTM OR use Elevar’s servers (similar to Littledata).

With Elevar’s GTM option you can leverage Google Tag Manager for all tracking. Elevar provides the data layer, tags, triggers, variables for your GTM web container. Plus you’ll get up to date integrations for Google Analytics API and Facebook Conversion API for your GTM server-side container.

Here’s a visual of a GTM web container flow of data:


And here is the flow if you choose to use Elevar’s fully managed server-side tracking:


With Littledata you are installing their custom third party script that sends tracking data to Littledata servers, which are then sent back to Google for processing like this:

littledataMost brands utilize a mix of tracking in Google Tag Manager web container, server-side tracking, and native Shopify apps for tracking.

Elevar enables you to get more out of Google Tag Manager, Google Analytics event tracking, and your suite of marketing tags that are monitored for errors 24 hours a day.

Google Analytics differences

Shopify stores have the following options to implement Google Analytics tracking:

  • Via native Shopify settings
  • Via Google Tag Manager web container
  • Via Elevar
  • Via Littledata

If you don’t have any major tracking issues you don’t have to change your Google Analytics tracking from Shopify to exclusively use GTM.

In most cases it’s recommended you leave your native Shopify <> GA configuration and enhance with Google Analytics event tracking via GTM (you can use Elevar’s free Chrome Extension for this).

Then you can deploy your third party marketing tags like Facebook, AdWords, Snapchat, etc via GTM and/or Elevar server-side tracking as well.

How Elevar handles Google Analytics implementations:

  • Customized data layer is enabled on your own website for “1st party” data collection for sitewide events like product views, add to carts, etc. Plus you can configure custom dimensions and metrics for Universal Analytics and GA4.
  • If you want to run all analytics tracking through GTM and Elevar, including third party payments, then this is completed through your GTM web container and Elevar server-side settings for near 100% conversion accuracy. Or you can leave native Shopify <> GA enabled and only enhance tracking via GTM.
  • ReCharge first time and recurring orders can be sent (or blocked) to GA
  • Shopify store analytics remain in place

How Littledata handles Google Analytics implementations:

  • Littledata also offers you the ability to add custom dimensions for tracking additional data from your sitewide pageview tracking and order data.
  • Sends refund data to GA
  • If you want to use GTM then you’ll need to implement GTM in parallel to Littledata.

Both stores offer a combination of personalized audits of your account.

Elevar knows conversion optimization

Why does data collection exist in the first place?

To help you learn what users are doing on your website and how you can make money by converting more of them.

Elevar’s product focuses on solutions that enhance data collection for conversion optimization. This includes creating advanced event data for Google Analytics and marketing tags for more granular remarketing audiences.

If you are looking for near 100% accuracy in Google Analytics transactions and revenue, then Elevar and Littledata are both great fits.

But if you are looking for data collection that is:

  • Customizable to your needs
  • Event-based for granular user interaction (e.g. what are users interacting on your page leading to conversions)
  • Focused on driving insights
  • Allows for advanced funnel creation that fits your website

Then Elevar can help. Read more on Elevar approaches data analysis to power Shopify CRO.

Common misconceptions

We want to take the opportunity to address some marketing misconceptions.

“Shopify Google Analytics is broken”

At Elevar we don’t believe in this statement. Shopify did not grow to the massive success it is today (over 1 million stores) with a broken Google Analytics integration.

Is the integration perfect?

Not at all.

No data analytics integrations are ever “perfect.”

Perfection lies within the eyes of the beholder.

We believe the native Shopify <> GA integration covers 90% of the use cases for an eCommerce brand. And in our experience most stores see ~90% revenue attribution in GA from Shopify as well.

Here are the primary gaps that exist in Shopify <> Google Analytics native integration:

  1. Product List data. This is product impression and click data for collection pages. While this data can be helpful, we rarely see this analyzed and put to use. If you do want this then both Elevar and Littledata support this data collection.
  2. Checkout behavior funnel in enhanced eCommerce. This is another “nice to have” in our eyes. Why? The days of a strict linear checkout funnel are gone – which is great news for you with the popularity of Shopify Pay and accelerated checkouts. Elevar and Littledata support this enhanced ecommerce setup (we even show DIY setup here for free). However you are more likely going to need multiple custom funnels to evaluate all of your use cases which Elevar provides.
  3. Refund data. Shopify does not send refund data to Google Analytics (nor do we). This is usually a subjective metric. Some brands don’t want refunds in GA because GA is used for demand generation, not a financial source of truth. For brands that have a very high refund rate (> 5-10%) then this could be a good gap to fill to evaluate by channel.
  4. Customization. You can’t customize tracking to manage Custom Dimensions, Metrics, or modify the standard dimension data when using native Shopify <> GA. Littledata offers 4 custom dimensions with their implementation but true customization is most easily done if all GA tracking is implemented via Google Tag Manager. You have control to create and customize all of your tracking.

“Revenue Accuracy in GA is severely impacting your business”

We’re a data company so we believe in data accuracy. That’s why we built an automated monitoring system to surface errors in marketing tags and data layer variables instantly.

With Elevar’s new server side tracking integration for Google Analytics, you can now have 99%+ revenue accuracy from Shopify to GA. This includes all channels inside of Shopify.

But it’s not likely you’ll have major decision changes going from 95% to 100% revenue accuracy in GA.

Ready to learn more?

Schedule a call with us to learn more about how we can help.

Over 6,500 Brands Trust Elevar With Their Data