Making Decisions Based on Data You Don’t Trust?

The secret to a trustworthy data foundation isn’t a secret at all. It’s a process. Systematize this process and begin leveraging insights most will never have access to.

How We're Different

We’ve audited and fixed thousands of eCommerce websites.

But our process is not just an audit.

And our “audits” don’t just look at Google Analytics.

Google Analytics is merely a spoke in your wheel of data needed to grow efficiently.

We find when a brand is in need of an audit/cleanup, it’s because they feel inaccurate data is negatively impacting marketing campaigns.

Or – inaccurate data is clouding conversion rate optimization.

That’s why our solutions includes:

  • Google Analytics foundation
  • Advanced event tracking in Google Analytics
  • Google Tag Manager Data Layer implementation
  • Sitewide user behavior event tracking
  • Pre-configured marketing tag destinations for Facebook, Google Ads, Snapchat, and 20+ more
  • Advanced marketing tag implementation (e.g. quizzes, video, engagement, etc)
  • Facebook Conversion API
  • Server side tagging

Does This Sound Familiar?

One of our customers, Snow Teeth Whitening, was scaling up their marketing spend across multiple channels.

And each had their own unique tagging and conversion requirements.

They could have just relied on the standard Shopify theme..

..and copy & paste tracking snippets.

But they had custom landing pages built in-house and with Shogun.

Thus, their dataLayer foundation was not uniform across the site.

Sound familiar yet?

If left untouched then they would have wasted thousands of dollars due to tagging errors. 

And – make decisions from Google Analytics data that is inaccurate.

So they enlisted Elevar to clean up their data foundation to get this right.

The benefit?

They could scale spend and a/b test with confidence.

Data Foundation Solutions

Data Layer 2.0

Our GTM Suite is the leading data layer app on the Shopify app store. It comes with FB Conversion API, GA4, and an advanced sitewide data layer for all Shopify stores.

Pre-Built Tags

Access over 30 pre-built marketing tag destinations that only require your pixel ID to be deployed to your site. Facebook, Google Ads, Criteo, Pinterest, Snapchat, and more.

Chrome Extension

Our free GTM Event Builder Chrome Extension allows you to point-and-click your website to automatically create the tags and triggers required for tracking user behavior on your website.

Data Foundation - How it Works

Upgrade To Managed Services for 1:1 Support

Customized 1:1 Audit

You will not receive a generic audit. Our team will work closely with you to learn what is critical to your business. These audits provide you with the what we’re checking, why it’s important, and how we recommend fixing.

Google Tag Manager

We leverage the power of GTM to help manage your Google Analytics, marketing tags, and user behavior data. This provides change control power to non-technical users and helps proactively manage site speed.

Custom Recommendation

Once the audit is complete you’ll receive a personalized plan on what we recommend implementing and how to do it. Our analysts work hands on to implement fixes to get you back on track.

Over 2,500 brands trust Elevar with their data

We’ve built the leading GTM app on Shopify. Have helped hundreds of thousands of GTM users through our free guides. And are official Shopify Plus partners in the digital marketing vertical.


Interested in learning more?

Schedule a call with us. We’ll dig into your existing challenges and how we can help.


How does this work?

Simple – you explain your current pain points and goals. We make our own suggestions on what we think you should implement based on your goals. Then we get to work on auditing, presenting the audits to you for approval, and then implementing.

Is this a software only solution?

No! Data can’t be cleaned up with a click of a button. Our expert data analysts will work directly with your team throughout the entire project. We will provide a custom quote that is a mix of our software and hands-on services.

Who is this best for?

If you don’t have an in-house data analyst that focuses purely on your data foundation and tagging then you are likely missing out on opportunities due to a lack of data that drives insights.

Do I need to have a GTM account to hire you?

No you don’t. But our audit and updates will just be limited to Google Analytics.

Will this work for marketing/growth agencies?

Yes! This is even more important for marketing agencies. Think of this data foundation (in combination with our monitoring) as insurance for your performance campaigns. You more than anyone else knows the impact that broken tags can have on a campaign.