Real-Time Activity Tracking, Data Layer Consent Mode, and First & Last Touch UTMs

In 2022 Elevar launched these much requested features:

1. Built-in Consent Mode integrations with OneTrust, Cookiebot, Pandectes, and iubenda
2. Real-time activity reporting and attribution feed, to view first and last touch UTMs captured on orders

New Feature: Consent Mode

Real-Time Purchase Activity & Attribution Feed

Merchants are often concerned about whether their tracking is working.

Here are some common questions we get (perhaps you face the same challenges):

• “Can you confirm Facebook is receiving all of my purchases?”
• “How can I see what UTMs Elevar is capturing and sending to GA?”
• “I’m only seeing 50 purchases attributed in Facebook today but I see 100 orders in Shopify where Elevar has Facebook click IDs stored. Where can I see this data?”

Answering these questions is what we obsess over.

In fact, we obsess over ensuring that every single server-side marketing channel connected through Elevar:

1. Receives 100% of conversions
2. Receives the maximum amount of attributable data with each event

When we achieve the above, our clients:

1. Maximize the power of marketing channels by attributing conversions accurately and discovering new prospects
2. Gain valuable insights to help them better run their business and improve marketing ROI

The Real-Time Purchase Activity and Attribution Feed features are now available for customers utilizing our server-side tracking.

Learn more about the Real-Time Purchase Activity feature here.

Learn more about the Attribution Feed feature here.

Are You New to Elevar’s Server-Side Tracking?

The goal of our Fully Managed Server-Side solution is to enable non-technical marketers to launch server-side tracking to collect first-party data AND help guarantee near 100% conversion accuracy without having to jump through Google Cloud server and DNS management hoops.

Elevar’s Fully Managed Server-Side tracking solution allows us to:

• Monitor conversion accuracy 24x7x365
• Quickly deploy server-side destinations including GA & GA4, Facebook CAPI, TikTok Events API, Criteo API, Voluum, and Impact CAPI
• Offer features like real-time activity and attribution feeds

The term attribution is nuanced and means different things depending on the context of the conversation.

For Elevar and our clients, attribution data collected and sent to destinations helps:

• Maximize the # of attributed transactions in Google Analytics (and minimize direct/none)
• Maximize the amount of event data and # of attributed conversions in Google Ads, Meta, Impact Radius, etc
• Maximize audience lists curated in platform

The attribution features we offer are meant to give our clients complete transparency into all of the data they are collecting —- and PUSHING to their marketing destinations.

We do not intend to compete with, but rather work with, attribution analytics solutions like Daasity, Northbeam, Rockerbox, and others who PULL data into their platform to help you understand which platform, media or content is generating revenue.

With Elevar’s Server-Side Tracking, you will be able to answer common questions like these right from your dashboard:

• “Did Impact Radius (or TikTok, ShareASale, etc.) receive all orders today with the proper click IDs?”
• “How can I see what UTMs and click IDs Elevar is capturing and sending to my destinations?”
• “I’m only seeing 50 purchases attributed in Facebook today but I see 100 orders in Shopify where Elevar has Facebook click IDs stored. Where can I see this data?”

We’re going to continue to evolve and improve all of these features for you and welcome your feedback.

If you’d like to lear more schedule a call with our team.