With Elevar, “The lights came back on“
There seemed at last to be some hope to help track UAG’s data accurately and consistently. Elevar’s goal is to ensure brands on Shopify / Shopify Plus never miss a conversion, powering conversion tracking for direct-to-consumer brands by sending structured, trackable, real-time events with attribution at near 100% accuracy. So for UAG, working with Elevar meant finally capturing the data they’d been missing for so long. With accurate, structured data, UAG was finally able to pinpoint accurate attribution numbers to knowledgeably plan their marketing efforts.
Urban Armor Gear (UAG) started working with Slicedbread, a premier digital marketing agency (and Elevar partner), from the very beginning of their eCommerce journey, and the relationship has only become stronger over the last 10 years. For UAG and Slicedbread, implementing Elevar meant, “The lights came back on. The dashboards and the signals were reporting accurately, and we could rely on multiple sources of truth consistently,” said Michael McVerry, Urban Armor Gear, VP of Marketing.
The Challenge
In 2020, UAG decided to migrate to a headless Shopify Plus eCommerce store with a custom-built Content Management System (CMS). When UAG completed the migration process, the back-end and the front-end analytics connections suddenly broke. With incomplete and inaccurate data, the company’s analytics became a huge issue.
“Everything just blew up. We were frantically sifting through data post-launch in Google Analytics,” Michael said. Michael and Brandon Lupo, Slicedbread Partner & Head of Strategy, vividly remember sitting in a hotel room pouring over data the hard way—number by number in spreadsheets—while trying to find some way to fix the broken connections so the data could flow freely and accurately again.
“We needed an understanding of the historical data as well as capturing current, usable data. There were attribution challenges, ad costs were going up, and we had no data to support why this was happening,” Michael said. Needless to say, the data issue was top-of-mind for both Slicedbread and UAG, and they continued to search for a solution.
Solution: Elevar
When Slicedbread heard about Elevar, they promptly contacted their colleagues at UAG. There seemed at last to be some hope to help track UAG’s data accurately and consistently. So for UAG, working with Elevar meant finally capturing the data they’d been missing for so long. With accurate, structured data, UAG was finally able to pinpoint accurate attribution numbers to knowledgeably plan their marketing efforts.
Results
As Slicedbread explained of the two teams solving UAG’s data issues together, “Everyone worked together on what it took to succeed when adopting changes in technology; teamwork and accountability were especially crucial with frequent tracking and privacy changes in the eCommerce space, and Elevar was instrumental in our shared success.”
Now:
- All reporting is now 99%+ accurate
- All historical data was found and recouped
- They have increased room for creativity in product views
- And they’ve optimized their customer’s experience
Learn How Elevar Can Help Solve Your Challenges
Elevar helps Shopify business owners who don’t have time to extract insights from their data, struggle with tag management, or feel frustrated with their growth, grow through better use of their data. View our plans.
