Fix pay.shopify.com in Google Analytics Referral Sources
Fix attribution reporting in GA where pay.shopify.com is stealing last-click revenue attribution.
You may have already seen the cool payment feature on your Shopify store that expedites the checkout process for returning visitors offering them a text message prompt to complete their billing and saved shipping information:
But something that is not outlined is that you should be sure pay.shopify.com is excluded from your referral sources so it doesn’t show up as it’s own referral source like this:
Why is This Happening?
The user is losing their original traffic source after entering the text message code in the pay.shopify.com modal => which then updates their information in the checkout.
So their transaction results in pay.shopify.com now showing up as direct referral source during this checkout process.
You can also see this in your top conversion path report (note pay.shopify.com is always the last touchpoint!):
How to Fix pay.shopify.com Referral
Go to Google Analytics > Admin > Property > Tracking Info > Referral Exclusion List > Add a new referral exclusion for shopify.com
This will remove pay.shopify.com from your referral sources for all data moving forward and your proper channel will begin reporting last-click revenue.
Have any questions or issues? Let us know in the chat!
GTM Suite for Shopify
Install our GTM app that comes with the complete Google dataLayer and pre-built containers to improve reporting.Learn More
Get Exclusive Elevar Insights directly to your inbox.
Get free analytics tips and resources delivered directly to your inbox.
3x Your Marketing ROI
Use data to help your team scale with confidence.Download Now