Shopify

Fix pay.shopify.com in Google Analytics Referral Sources

Fix attribution reporting in GA where pay.shopify.com is stealing last-click revenue attribution.

You may have already seen the cool payment feature on your Shopify store that expedites the checkout process for returning visitors offering them a text message prompt to complete their billing and saved shipping information:

payshopify

But something that is not outlined is that you should be sure pay.shopify.com is excluded from your referral sources so it doesn’t show up as it’s own referral source like this:

pay-shopify-referral-source

Why is This Happening?

The user is losing their original traffic source after entering the text message code in the pay.shopify.com modal => which then updates their information in the checkout.

So their transaction results in pay.shopify.com now showing up as direct referral source during this checkout process.

You can also see this in your top conversion path report (note pay.shopify.com is always the last touchpoint!):

payshopifiy-top-conversion-paths

How to Fix pay.shopify.com Referral

Go to Google Analytics > Admin > Property > Tracking Info > Referral Exclusion List > Add a new referral exclusion for shopify.com

shopify-referral-exclusion

That’s it!

This will remove pay.shopify.com from your referral sources for all data moving forward and your proper channel will begin reporting last-click revenue.

Have any questions or issues? Let us know in the chat!

GTM Suite for Shopify

Install our GTM app that comes with the complete Google dataLayer and pre-built containers to improve reporting.

Learn More

Get Exclusive Elevar Insights directly to your inbox.

Get free analytics tips and resources delivered directly to your inbox.

3x Your Marketing ROI

Use data to help your team scale with confidence.

Download Now

Brad Redding

Brad, co-founder of Elevar, has lived in eCommerce for over 12 years. He's helped design, build, and optimize over 100 websites in his career. From new retail startups to well-known brands like Le Creuset, Signature Hardware, Rebecca Minkoff, Char-Broil and more, he specializes in data analytics and conversion optimization to help achieve business goals.

  1. This was a great article! As I iron down my analytics reporting accuracy, this would have taken forever to isolate! I had added checkout.shopify.com but not just the source URL. Thanks!

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Articles