Improve Klaviyo Personalization with Custom Events from GTM
Send custom event and user data to your Klaviyo user properties with the help of GTM.
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How to Test Confidence Builder in Shopify Checkout
Create your own checkout confidence builder test for your Shopify store in 5 easy steps.
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Fix pay.shopify.com in Google Analytics Referral Sources
Fix attribution reporting in GA where pay.shopify.com is stealing last-click revenue attribution.
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How to Setup Google Analytics Checkout Behavior Funnel on Shopify
Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.
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eCommerce Conversion Funnel Customization: How-To Guide
See how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.
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How to Customize Promotional Banners by Campaign via Optimize
Learn how to hack Shopify’s first-party marketing cookie to use campaign data to personalize your onsite marketing via Google Optimize in 3 easy steps!
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How to Setup Snapchat Pixel Tracking on Shopify
Learn how to setup your sitewide pixel tracking with custom events and email variables on your Shopify store.
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Shopify SEO Expert Guide
This guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.
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Shopify Marketing Analytics – Complete How-To Guide
This Shopify specific guide is continually updated with our best practices for common marketing analytics services like Adwords and Facebook.
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How to Implement Google AdWords gtag.js on Shopify
See how to implement the new AdWords gtag sitewide and gtag conversion snippet in Shopify.
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Lessons Learned Migrating from Magento to Shopify, Part 1
Learn about product migration and management along with key catalog features important for a smooth migration.
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How to Setup Google Dynamic Remarketing on Shopify via GTM
Implement your dynamic product remarketing script to automate retargeting campaigns and win back non-converters.
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How to A/B Test Shopify’s Checkout with Google Optimize
Learn how to a/b test your Shopify checkout in 6 easy steps.
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Google Tag Manager Tutorial for Shopify
Learn how to create custom triggers, Shopify’s data layer, and custom event behavior examples.
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How to Implement Google Optimize on Shopify
See how to launch Google Optimize with Shopify in minutes.
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Google Analytics Foundation Audit for Shopify
Do you trust your data? Run through a Google Analytics audit on your Shopify store.
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Why Long Tail SEO Matters for eCommerce Marketing
You’ve likely heard about long tail SEO or #VoiceSearch but aren’t sure how to apply to your business. See how!
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