How to Customize Promotional Banners by Campaign via Optimize
Learn how to hack Shopify’s first-party marketing cookie to use campaign data to personalize your onsite marketing via Google Optimize in 3 easy steps!
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How to Setup Snapchat Pixel Tracking on Shopify
Learn how to setup your sitewide pixel tracking with custom events and email variables on your Shopify store.
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Shopify SEO Expert Guide
This guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.
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Shopify Marketing Analytics – Complete How-To Guide
This Shopify specific guide is continually updated with our best practices for common marketing analytics services like Adwords and Facebook.
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How to Implement Google AdWords gtag.js on Shopify
See how to implement the new AdWords gtag sitewide and gtag conversion snippet in Shopify.
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Lessons Learned Migrating from Magento to Shopify, Part 1
Learn about product migration and management along with key catalog features important for a smooth migration.
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How to Setup Google Dynamic Remarketing on Shopify via GTM
Implement your dynamic product remarketing script to automate retargeting campaigns and win back non-converters.
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How to A/B Test Shopify’s Checkout with Google Optimize
Learn how to a/b test your Shopify checkout in 6 easy steps.
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Google Tag Manager Tutorial for Shopify
Learn how to create custom triggers, Shopify’s data layer, and custom event behavior examples.
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How to Implement Google Optimize on Shopify
See how to launch Google Optimize with Shopify in minutes.
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Google Analytics Foundation Audit for Shopify
Do you trust your data? Run through a Google Analytics audit on your Shopify store.
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Why Long Tail SEO Matters for eCommerce Marketing
You’ve likely heard about long tail SEO or #VoiceSearch but aren’t sure how to apply to your business. See how!
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How to Analyze an eCommerce Replatform vs Redesign Decision
Build your own evaluation tool to fully understand short and long term implications of replatforming.
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How to Set Up Google Tag Manager in Shopify — in Minutes
Yes, there is a creative way to implement Google Tag Manager on your Shopify store. See how!
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#ProMoves: Improve the Shopping Experience with Product List Usability
See how Boll & Branch and Thorlos improve product catalog browsing to minimize navigational frustration.
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#ProMoves: Removing Friction from the Purchase Process
Learn how Twyla, Dr. Martens, and Georg Jensen Men’s improve conversions by reducing friction.
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