Shopify Archives

How-To

GA4 on Shopify – How To Launch Google Analytics 4 in Minutes

Launch the new Google Analytics 4 tracking for your Shopify store in less than 10 minutes.

Analytics

Shopify Headless Analytics

Read our top 10 learning lessons on how to manage your Google Analytics and marketing tag implementation for headless websites on Shopify.

Optimization

Shopify CRO Strategy: How to Get More From Google Analytics in Less Time

Learn how to build confidence in your data, why event tracking is so powerful, and types of events to track at different stages of your funnel.

Shopify

How to Manage Multi-Currency Conversion Tracking for Shopify

Learn how to setup multi-currency conversion tracking for all of your marketing channels.

GTM

How to Setup Google Tag Manager DataLayer on Recharge

Looking to create the GTM dataLayer for use on your Recharge checkout for your Shopify store? See how!

eCommerce

Headless Shopify: Lessons Learned Building with Gatsby, Part 2

In Part 2, take the deep dive into the “how” of headless Shopify. We’ll go through our project plan, tech stack, build process, and top 10 learning lessons.

Optimization

Headless Shopify: Lessons Learned Building with Gatsby, Part 1

Learn how we built our own Shopify Plus Headless site using Gatsby to achieve blazing site speed.

How-To

How to Auto-Add Products & Discount to Shopify Cart via URL

See how to quickly build custom links to use in emails, landing pages, and more to auto-add products and discounts to the cart.

Analytics

How to Setup Facebook Custom Event Tracking on Shopify via GTM

Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.

Analytics

Improve Klaviyo Personalization with Custom Events from GTM

Send custom event and user data to your Klaviyo user properties with the help of GTM.

Optimization

How to Test Confidence Builder in Shopify Checkout

Create your own checkout confidence builder test for your Shopify store in 5 easy steps.

Shopify

Fix pay.shopify.com in Google Analytics Referral Sources

Fix attribution reporting in GA where pay.shopify.com is stealing last-click revenue attribution.

Analytics

How to Setup Google Analytics Checkout Behavior Funnel on Shopify

Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.

ecommerce conversion funnel creation for shopify

Data Analysis

eCommerce Conversion Funnel Customization: How-To Guide

See how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.

shopify google optimize first party cookie test

How-To

How to Customize Promotional Banners by Campaign via Optimize

Learn how to hack Shopify’s first-party marketing cookie to use campaign data to personalize your onsite marketing via Google Optimize in 3 easy steps!

How-To

How to Setup Snapchat Pixel Tracking on Shopify

Learn how to setup your sitewide pixel tracking with custom events and email variables on your Shopify store.

Data Analysis

Shopify SEO Guide: Learn How to Optimize Like the Pro’s

This guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.