Optimization Insights

Optimization

How to Test Confidence Builder in Shopify Checkout

Create your own checkout confidence builder test for your Shopify store in 5 easy steps.

Marketing

How to Build Abandoned Cart Email Campaign Series

Go beyond the single abandoned cart email and into a well executed 3-email series that can prove to be a 60% lift in your cart recovery.

How-To

How to Customize Promotional Banners by Campaign via Optimize

Learn how to hack Shopify’s first-party marketing cookie to use campaign data to personalize your onsite marketing via Google Optimize in 3 easy steps!

eCommerce

103 A/B Tests for eCommerce Sites

The best ecommerce web sites A/B test their web sites regularly. Here’s our practical guide to some ideas on what to test.

How-To

How to Implement Google Optimize on Magento

See how to implement Google Optimize and the page flickering snippet on Magento 1 and Magento 2

Analytics

5 Insights in 5 Minutes from Your Website via Google Analytics

Looking for quick insights to apply to your conversion optimization strategy? Try these 5 reports from Google Analytics and optimize away!

eCommerce

Three Email Types That Matter Most For Recovering Abandoned Carts

Abandoned carts are a huge issue for eCommerce stores. It’s estimated that 69% of shoppers abandon their carts. See how 5 retailers put their spin on abandoned cart email marketing.

Optimization