Optimization Insights

How-To

3 Step Landing Page Analysis

First impressions to your website and brand may be the single most important factor of whether someone becomes a purchaser […]

Optimization

Headless Shopify: Lessons Learned Building with Gatsby, Part 1

Learn how we built our own Shopify Plus Headless site using Gatsby to achieve blazing site speed.

eCommerce

3 Tips to Improve Mobile Conversion Rate

See examples and get tangible tips to improve your site’s mobile conversion rate and thus revenue.

Optimization

How to Test Confidence Builder in Shopify Checkout

Create your own checkout confidence builder test for your Shopify store in 5 easy steps.

Marketing

How to Build Abandoned Cart Email Campaign Series

Go beyond the single abandoned cart email and into a well executed 3-email series that can prove to be a 60% lift in your cart recovery.

How-To

How to Customize Promotional Banners by Campaign via Optimize

Learn how to hack Shopify’s first-party marketing cookie to use campaign data to personalize your onsite marketing via Google Optimize in 3 easy steps!

eCommerce

103 A/B Tests for eCommerce Sites

The best ecommerce web sites A/B test their web sites regularly. Here’s our practical guide to some ideas on what to test.

How-To

How to Implement Google Optimize on Magento

See how to implement Google Optimize and the page flickering snippet on Magento 1 and Magento 2

Analytics

5 Insights in 5 Minutes from Your Website via Google Analytics

Looking for quick insights to apply to your conversion optimization strategy? Try these 5 reports from Google Analytics and optimize away!

eCommerce

Three Email Types That Matter Most For Recovering Abandoned Carts

Abandoned carts are a huge issue for eCommerce stores. It’s estimated that 69% of shoppers abandon their carts. See how 5 retailers put their spin on abandoned cart email marketing.

Optimization