Optimization Insights

Optimization

Shopify CRO Strategy: How to Get More From Google Analytics in Less Time

Learn how to build confidence in your data, why event tracking is so powerful, and types of events to track at different stages of your funnel.

Optimization

Giant List of Conversion Optimization Ideas for eCommerce

View 50+ conversion optimization ideas from companies like Rothy’s, Puravida, Stio, Cariuma & Snow. View the what, why, and how to analyze each.

Optimization

Google Optimize Overview – Creating Your First A/B Test

1. Creating Variants Using Optimize’s Editor If you’re just getting started you may need install Optimize on your website first. […]

GTM

5 Real World Examples of How to Tag Third Party Features

In this video I show 5 real world examples of how you can tag third party features on your website! Then analyze the conversion rate of these interactions.

Optimization

5 A/B Tests to Try in 2020

1. Product Page Confidence Boosters Shoppers are often skeptical of a site when making a first purchase because of previous […]

How-To

3 Step Landing Page Analysis

First impressions to your website and brand may be the single most important factor of whether someone becomes a purchaser […]

Optimization

Headless Shopify: Lessons Learned Building with Gatsby, Part 1

Learn how we built our own Shopify Plus Headless site using Gatsby to achieve blazing site speed.

eCommerce

3 Tips to Improve Mobile Conversion Rate

See examples and get tangible tips to improve your site’s mobile conversion rate and thus revenue.

Optimization

How to Test Confidence Builder in Shopify Checkout

Create your own checkout confidence builder test for your Shopify store in 5 easy steps.

How-To

How to Customize Promotional Banners by Campaign via Optimize

Learn how to hack Shopify’s first-party marketing cookie to use campaign data to personalize your onsite marketing via Google Optimize in 3 easy steps!

eCommerce