How to Build Abandoned Cart Email Campaign Series
Go beyond the single abandoned cart email and into a well executed 3-email series that can prove to be a 60% lift in your cart recovery.
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How to Customize Promotional Banners by Campaign via Optimize
Learn how to hack Shopify’s first-party marketing cookie to use campaign data to personalize your onsite marketing via Google Optimize in 3 easy steps!
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103 A/B Tests for eCommerce Sites
The best ecommerce web sites A/B test their web sites regularly. Here’s our practical guide to some ideas on what to test.
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How to Implement Google Optimize on Magento
See how to implement Google Optimize and the page flickering snippet on Magento 1 and Magento 2
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5 Insights in 5 Minutes from Your Website via Google Analytics
Looking for quick insights to apply to your conversion optimization strategy? Try these 5 reports from Google Analytics and optimize away!
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Three Email Types That Matter Most For Recovering Abandoned Carts
Abandoned carts are a huge issue for eCommerce stores. It’s estimated that 69% of shoppers abandon their carts. See how 5 retailers put their spin on abandoned cart email marketing.
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Personalize Landing Pages with Google Optimize Query Parameters
Learn how to test marketing campaign landing page messaging with Google Optimize in minutes.
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How to A/B Test Shopify’s Checkout with Google Optimize
Learn how to a/b test your Shopify checkout in 6 easy steps.
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How to Implement Google Optimize on Shopify
See how to launch Google Optimize with Shopify in minutes.
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#ProMoves: Improve the Shopping Experience with Product List Usability
See how Boll & Branch and Thorlos improve product catalog browsing to minimize navigational frustration.
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#ProMoves: Removing Friction from the Purchase Process
Learn how Twyla, Dr. Martens, and Georg Jensen Men’s improve conversions by reducing friction.
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