5 Examples of Creating & Analyzing Funnels Using GA4 and Universal Analytics Custom Segments

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4’s funnel builder, GA4’s path explorer, and Universal Analytics custom segments. They include:

1. GA4 — creating cohorts by gender
2. Segmenting Product and Collection landing page groups
3. GA4 Path Explorer — are your hypothesis correct in what you expect out of your landing page?
4. Content analysis funnel — how does your homepage content funnel users to the appropriate experience
5. Feature analysis — how to segment out feature usage to determine impact on conversion rates

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Links Referenced:

GA4 Path explorer

Feature Analysis segmentation example

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