5 Examples of Creating & Analyzing Funnels Using GA4 and Universal Analytics Custom Segments
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4’s funnel builder, GA4’s path explorer, and Universal Analytics custom segments. They include:
1. GA4 — creating cohorts by gender
2. Segmenting Product and Collection landing page groups
3. GA4 Path Explorer — are your hypothesis correct in what you expect out of your landing page?
4. Content analysis funnel — how does your homepage content funnel users to the appropriate experience
5. Feature analysis — how to segment out feature usage to determine impact on conversion rates
We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!