“Signal Loss” —The No-BS Explanation of Signals and User Identification for Marketing Pixels
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares his thoughts on the term signal and specifically what signal loss refers to. You’ll learn the definition of signals when it comes to marketing pixels, why signal is important, the types of data that make up a signal, where this data that encompasses signals comes from, explicit vs implicit signal data, and headwinds that are impacting signal.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!