Who Crushed Holiday Last Year (and why) + Progressive Profiling Email Signups w/Klaviyo + How To Convert Window Shoppers w/Ben Zettler
Today’s episode features Brad Redding and Ben Zettler retrospecting on last year Q4 and how to pull insights into 2023. You’ll learn about enriching Klaviyo profiles for better flow segmentation, what brands crushed holiday last year and how, what types of promotions Ben sees fall flat, and some last minute tips that anyone could implement in a few minutes to maximize holiday.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
Ben Zettler website
Elevar + Klaviyo Tracking + Session Enrichment
And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Previous episodes you might like:
Signal Loss — what it is and how it impacts marketers
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam