Conversion Tracking Playbook

Google’s New “iOS 14” Rollout + Shopify Sunsetting checkout.liquid and Order Status Page Scripts

17:28 February 15, 2023

Hosted by

Brad Redding, Founder & CEO @ Elevar

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Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) talks about Android’s new “iOS-like” privacy rollout and the impact on consumer tracking, Shopify’s new checkout updates, the sunsetting of checkout.liquid and order status page for managing scripts — and how an overflowing bathtub relates to GA4 July timeline.

We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.

Links from episode:

– Google’s Privacy Sandbox

– New York Times “Digital Ad Quality Sucks” Article

– Checkout One Rollout Notes

– GA4 Slack Community Invite

And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

PS: I have been loving “Guess The Test” and the podcast! I’ve recommended both to a few colleagues.

Rob

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