How Tracking Works in The New One Page Checkout for Shopify
Learn about the step by step tracking nuances of Shopify’s new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc.
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.
And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Previous episodes you might like:
Signal Loss — what it is and how it impacts marketers
Deep dive with Simo Ahava on intersection of technical marketers
Client vs server-side cookies and server-side tracking 101
How to double conversion rate in 100 days with Ben Zettler
How to blend attribution + conversion tracking + data warehousing for insights with Austin Harrison from Northbeam