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Conversion Tracking Playbook

How Tracking Works in The New One Page Checkout for Shopify

24:01 November 20, 2023
Hosted by

Brad Redding , Founder & CEO at Elevar

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Learn about the step by step tracking nuances of Shopify’s new One Step Checkout with Brad Redding (Founder & CEO @ Elevar). He talks through how each step is tracked via native GA4 Channel, Web Pixel API, Webhooks, and nuances of post-purchase upsells, accelerated payment methods, etc.

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.

 

PS: I have been loving “Guess The Test” and the podcast! I’ve recommended both to a few colleagues.

Rob

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