Conversion Tracking Playbook

Biggest CRO Wins & Failures, Data Analysis Tips, Brand Building Systems with Chase Clymer of Honest eCommerce

31:45 July 11, 2022
Hosted by

Brad Redding, Founder & CEO @ Elevar

Featuring

Chase Clymer, Co-Founder @ Electric Eye & Host of Honest Ecommerce

You can also

Chase Clymer, Host of the Honest eCommerce Podcast and co-founder of Electric Eye (Connect on Twitter) joins Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) to do a deep dive on conversion rate optimization. Some of the topics discussed:

  • # 1 system Chase thinks brands should focus on building first
  • Founder vs outsourcing product-market fit
  • Approach to blending qualitative (surveys, heatmaps etc) with quantitative data
  • Do you have enough revenue to test and is it worth it?
  • Optimizing content pages through unique lead opt-ins
  • Creative optimization
  • Biggest CRO wins and failures

We hope you enjoy!

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We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
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Links Referenced:

Electric Eye

Honest Commerce Podcast

Rightmessage

A/B Test Significance Calculator by VWO

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And if you’re new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

PS: I have been loving “Guess The Test” and the podcast! I’ve recommended both to a few colleagues.

Rob

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