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Conversion Tracking Playbook

Shopify’s Native GA4 Release + 2 Trends We’re Seeing Going Into 2023

13:35 December 7, 2022
Hosted by

Brad Redding, Founder & CEO @ Elevar

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Brad Redding, Founder & CEO @ Elevar shares a few quick updates on GA4, why December 17th is such a big day, BFCM week benchmarks, and trends that he’s seeing from Shopify merchants going into 2023.

Links from episode:

– Ben Kruger (Dec 17th data point)

– Shopify GA4 Release Notes

– Hydrogen from Shopify

Elevar automates server-side conversion tracking for Shopify. Check us out!

Also, been loving the podcast. Easily one of my favorite listens each week!

Dylan

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