Tracking 101 with Jon Cairo: How It Works + How It Compounds Business Growth + FAQs
Brad Redding, Founder & CEO @ Elevar and Jon Cairo, Lead Solutions Engineer @ Elevar, go back to the basics in this episode talking about tracking 101:
- Basic definitions
- Why conversion tracking is not a new problem
- Why technical marketing matters to compound business growth
- How tracking works online
- Difficulties with tracking
- Is tracking needed if you only advertise on one channel
- GA4 data driven model
- Tracking beyond attribution enforcements
We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.
And if you’re new to Elevar, we automate server-side conversion tracking for Shopify. Check us out!