NEW! GA4 Slack Workspace – Learn, Share, Discuss All Things GA4
Stay connected to GA4 for Shopify, even when you’re on the go in Elevar’s new GA4 Slack workspace!
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Pixels for Partners: The New Shopify Checkout 1 and Web Pixel and What it Means to Merchants and Elevar Partners
Shopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.
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How to Use Google Analytics 4 (GA4): 3 Key Areas to Get Started
It’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.
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What Is Shopify’s New Pixel & Web Pixel API Feature (and how does it impact your tracking)
Learn all about the new Shopify Pixel and Customer Events feature, how to implement for your store, and what to look out for during this migration.
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Northbeam CEO Austin Harrison on Attribution Challenges & Wins in e-Commerce
Why is demand so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking & attribution
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Real Life Examples of How To Blend Survey & Analytics Data with Matt Bahr from EnquireLabs
Learn how to blend survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth.
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Why All Javascript Client-Side Tracking Can’t Move to Server-Side
Learn why channels still prefer their client side javascript to run on your website which limits your ability to remove and improve site speed.
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What is Conversion Tracking & How To Effectively Manage Across Channels
Learn how conversion tracking blends with server-side, offline conversions, and privacy considerations across marketing channels for Shopify brands.
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Getting Started With Server-Side Tracking in Elevar
Learn how to launch server-side tracking for your Shopify store in minutes.
Read more How To Configure Post Purchase Upsell Tracking in Shopify Checkout
Learn how to implement conversion tracking for your Zipify, Carthook, or other upsell funnels in the new unified Shopify checkout experience.
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Introducing Our Growth Freaks Podcast Season 1: Breakdown’s With Fast Growing D2C Brands
See into the operation of amazing brands that are scaling from $0 to $100m+.
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How To Blend Survey Attribution Data with Google Analytics Data
Learn how to blend qualitative and quantitative data from post purchase survey data.
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How To Configure Lifetime Value & Total Order Count by Channel in GA
With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.
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How To Capture 99% of Transactions in Google Analytics & Improve Your Attribution
Learn why Google Analytics tracking is being negatively impacted by changes in our eCommerce industry.
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What’s Changed With Facebook Event Tracking Post iOS14.5
Driving yourself crazy trying to unpack all of the changes to event tracking in Facebook post iOS14.5? Learn how to evaluate the accuracy of your tracking.
Read more What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)?
[Video] Learn the 101 on tracking and how our customers use it to help them grow faster (without all the jargon).
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How Elevar is Preparing Shopify Brands for iOS14.5 and Beyond
Is Conversion API worth it? How can you maintain 95% conversion accuracy? Learn how we are helping.
Read more Do Out of Stock Product Views Hurt Conversion Rate on Shopify Stores?
If users view products that are out of stock on your website – do they exit or end up purchasing something else?
Read more 9 Trends To Watch In 2021: Server Side, CCPA v2, CAPI, and Shopify Subscriptions
9 trends to watch in 2021 that impact your marketing data foundation
Read more How To Configure Facebook Conversion API for Shopify
Learn everything you need to know about implementing the Facebook Conversion API with your Shopify store.
Read more How Browser, iOS, and Cookie Restrictions Impact Tracking for Shopify Stores
Learn about the impacts of iOS and browser changes are having on marketing performance – and your options to adapt.
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Shopify Headless Analytics
Read our top 10 learning lessons on how to manage your Google Analytics and marketing tag implementation for headless websites on Shopify.
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Shopify CRO Strategy: How to Get More From Google Analytics in Less Time
Learn how to build confidence in your data, why event tracking is so powerful, and types of events to track at different stages of your funnel.
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9 Steps to Tagging your Shopify Store Like Leading D2C Brands
We’ve audited, tagged, fixed, and managed tagging solutions for thousands of Shopify stores. See our 9 stop process.
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How To Configure Facebook Pixel for CCPA Compliance on Shopify
Learn how to set up CCPA compliance with your Facebook Pixel and Shopify store using Google Tag Manager.
Read more How to Manage Multi-Currency Conversion Tracking for Shopify
Learn how to setup multi-currency conversion tracking for all of your marketing channels.
Read more How to Setup Google Tag Manager DataLayer on Recharge
Looking to create the GTM dataLayer for use on your Recharge checkout for your Shopify store? See how!
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Headless Shopify: Lessons Learned Building with Gatsby, Part 2
In Part 2, take the deep dive into the “how” of headless Shopify. We’ll go through our project plan, tech stack, build process, and top 10 learning lessons.
Read more Headless Shopify: Lessons Learned Building with Gatsby, Part 1
Learn how we built our own Shopify Plus Headless site using Gatsby to achieve blazing site speed.
Read more How to Auto-Add Products & Discount to Shopify Cart via URL
See how to quickly build custom links to use in emails, landing pages, and more to auto-add products and discounts to the cart.
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