Shopify Insights

post purchase upsell tracking on shopify

Analytics

What Is Shopify’s New Pixel & Web Pixel API Feature (and how does it impact your tracking)

Learn all about the new Shopify Pixel and Customer Events feature, how to implement for your store, and what to look out for during this migration.

Analytics

Northbeam CEO Austin Harrison on Attribution Challenges & Wins in e-Commerce

Why is demand so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking & attribution

Data Analysis

Real Life Examples of How To Blend Survey & Analytics Data with Matt Bahr from EnquireLabs

Learn how to blend survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth.

Analytics

Why All Javascript Client-Side Tracking Can’t Move to Server-Side

Learn why channels still prefer their client side javascript to run on your website which limits your ability to remove and improve site speed.

Analytics

What is Conversion Tracking & How To Effectively Manage Across Channels

Learn how conversion tracking blends with server-side, offline conversions, and privacy considerations across marketing channels for Shopify brands.

GTM

Getting Started With Server-Side Tracking in Elevar

Learn how to launch server-side tracking for your Shopify store in minutes.

Analytics

How To Configure Post Purchase Upsell Tracking in Shopify Checkout

Learn how to implement conversion tracking for your Zipify, Carthook, or other upsell funnels in the new unified Shopify checkout experience.

News

Introducing Our Growth Freaks Podcast Season 1: Breakdown’s With Fast Growing D2C Brands

See into the operation of amazing brands that are scaling from $0 to $100m+.

Analytics

How To Blend Survey Attribution Data with Google Analytics Data

Learn how to blend qualitative and quantitative data from post purchase survey data.

Analytics

How To Configure Lifetime Value & Total Order Count by Channel in GA

With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.

Analytics

How To Capture 99% of Transactions in Google Analytics & Improve Your Attribution

Learn why Google Analytics tracking is being negatively impacted by changes in our eCommerce industry.

Data Analysis

What’s Changed With Facebook Event Tracking Post iOS14.5

Driving yourself crazy trying to unpack all of the changes to event tracking in Facebook post iOS14.5? Learn how to evaluate the accuracy of your tracking.

Analytics

What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)?

[Video] Learn the 101 on tracking and how our customers use it to help them grow faster (without all the jargon).

Analytics

How Elevar is Preparing Shopify Brands for iOS14.5 and Beyond

Is Conversion API worth it? How can you maintain 95% conversion accuracy? Learn how we are helping.

Analytics

Do Out of Stock Product Views Hurt Conversion Rate on Shopify Stores?

If users view products that are out of stock on your website – do they exit or end up purchasing something else?

Analytics

9 Trends To Watch In 2021: Server Side, CCPA v2, CAPI, and Shopify Subscriptions

9 trends to watch in 2021 that impact your marketing data foundation

Facebook

How To Configure Facebook Conversion API for Shopify

Learn everything you need to know about implementing the Facebook Conversion API with your Shopify store.

Analytics

How Browser, iOS, and Cookie Restrictions Impact Tracking for Shopify Stores

Learn about the impacts of iOS and browser changes are having on marketing performance – and your options to adapt.

Analytics

Shopify Headless Analytics

Read our top 10 learning lessons on how to manage your Google Analytics and marketing tag implementation for headless websites on Shopify.

Optimization

Shopify CRO Strategy: How to Get More From Google Analytics in Less Time

Learn how to build confidence in your data, why event tracking is so powerful, and types of events to track at different stages of your funnel.

Analytics

9 Steps to Tagging your Shopify Store Like Leading D2C Brands

We’ve audited, tagged, fixed, and managed tagging solutions for thousands of Shopify stores. See our 9 stop process.

Facebook

How To Configure Facebook Pixel for CCPA Compliance on Shopify

Learn how to set up CCPA compliance with your Facebook Pixel and Shopify store using Google Tag Manager.

Shopify

How to Manage Multi-Currency Conversion Tracking for Shopify

Learn how to setup multi-currency conversion tracking for all of your marketing channels.

GTM

How to Setup Google Tag Manager DataLayer on Recharge

Looking to create the GTM dataLayer for use on your Recharge checkout for your Shopify store? See how!

eCommerce

Headless Shopify: Lessons Learned Building with Gatsby, Part 2

In Part 2, take the deep dive into the “how” of headless Shopify. We’ll go through our project plan, tech stack, build process, and top 10 learning lessons.