Shopify Insights

Shopify

How to Load GTM on Shopify Checkout and Thank You Pages (with screenshots)

Learn how to load Google Tag Manager and marketing pixels on Shopify’s Checkout and Thank You pages — the technical approach.

Checkout Extensibility_impact blog header

Shopify

Checkout Extensibility Implications: What Every Shopify Merchant Should Know

From tracking to customizations, ensure your business is prepared for the shift away from checkout.liquid.

Shopify

How to Upgrade from checkout.liquid to Checkout Extensibility

See details about the deprecation of checkout.liquid and how to make the upgrade to the new Checkout Extensibility in Shopify Plus.

blog header for Elevar update_purchase event grouping

Analytics

Purchase Event Grouping: Elevar App Update

Purchase event grouping significantly improves how purchase events are collected and sent to all your marketing destinations.

blog header image for the announcement of Elevar + Shopify theme app extension update

Analytics

Theme App Extension – Elevar Update

Elevar has updated to a single Shopify source via Theme App Extensions. Read the benefits and how to upgrade.

Analytics

2023 BFCM Benchmark Data by Vertical

BFCM benchmark data by industry. Featuring CVR, add-to-cart rate, and revenue per session data from The Elevar Index™.

Analytics

How One-page Checkout Tracking Works

Explore how tracking works on the new one-page checkout and what this means for CRO.

eCommerce

Improve Klaviyo Abandoned Flow Performance with Identity & Session Enrichment

Learn how Elevar can double your Abandoned Browse and Cart Flow Revenue in Klaviyo

Analytics

[Live Training] Audit & Configure Your GA4 Property for Shopify

In this video our Head of Data and Senior Analyst walk through our paid GA4 audit step by step so you can configure your GA4 property like experts!

GTM

How To Link Email & SMS Opt-In Submissions to Klaviyo User Profiles

Ensure your abandoned cart flows work as expected when collecting email & SMS via popups

Analytics

NEW! GA4 Slack Workspace – Learn, Share, Discuss All Things GA4

Stay connected to GA4 for Shopify, even when you’re on the go in Elevar’s new GA4 Slack workspace!

What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)_

Analytics

Pixels for Partners: The New Shopify Checkout 1 and Web Pixel and What it Means to Merchants and Elevar Partners

Shopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.

Analytics

How to Use Google Analytics 4 (GA4): 3 Key Areas to Get Started

It’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.

post purchase upsell tracking on shopify

Analytics

What Is Shopify’s New Pixel & Web Pixel API Feature (and how does it impact your tracking)

Learn all about the new Shopify Pixel and Customer Events feature, how to implement for your store, and what to look out for during this migration.

Analytics

Northbeam CEO Austin Harrison on Attribution Challenges & Wins in e-Commerce

Why is demand so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking & attribution

Data Analysis

Real Life Examples of How To Blend Survey & Analytics Data with Matt Bahr from EnquireLabs

Learn how to blend survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey data to shift marketing messaging that led to unanticipated growth.

Analytics

Why All Javascript Client-Side Tracking Can’t Move to Server-Side

Learn why channels still prefer their client side javascript to run on your website which limits your ability to remove and improve site speed.

Analytics

What is Conversion Tracking & How To Effectively Manage Across Channels

Learn how conversion tracking blends with server-side, offline conversions, and privacy considerations across marketing channels for Shopify brands.

GTM

Getting Started With Server-Side Tracking in Elevar

Learn how to launch server-side tracking for your Shopify store in minutes.

Analytics

How To Configure Post Purchase Upsell Tracking in Shopify Checkout

Learn how to implement conversion tracking for your Zipify, Carthook, or other upsell funnels in the new unified Shopify checkout experience.

News

Introducing Our Growth Freaks Podcast Season 1: Breakdown’s With Fast Growing D2C Brands

See into the operation of amazing brands that are scaling from $0 to $100m+.

Analytics

How To Blend Survey Attribution Data with Google Analytics Data

Learn how to blend qualitative and quantitative data from post purchase survey data.

Analytics

How To Configure Lifetime Value & Total Order Count by Channel in GA

With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.

Analytics

How To Capture 99% of Transactions in Google Analytics & Improve Your Attribution

Learn why Google Analytics tracking is being negatively impacted by changes in our eCommerce industry.

Data Analysis

What’s Changed With Facebook Event Tracking Post iOS14.5

Driving yourself crazy trying to unpack all of the changes to event tracking in Facebook post iOS14.5? Learn how to evaluate the accuracy of your tracking.

Analytics