In this video our Head of Data and Senior Analyst walk through our paid GA4 audit step by step so you can configure your GA4 property like experts!
Read moreLearn how to recreate your site speed performance report from Universal Analytics inside of GA4
Read moreLearn how to create custom behavior events and rollup report in GA4 to help you analyze onsite behavior.
Read moreGA4 was created to meet the changing needs of today’s digital landscape – it’s different, but there’s a lot to love about it. Here’s how to get through the GA4 migration, step by step.
Read moreStay connected to GA4 for Shopify, even when you’re on the go in Elevar’s new GA4 Slack workspace!
Read moreEvery week, our CEO, Brad Redding, sends out an email with strategic ideas — we thought we’d share with everyone. This post is jam-packed with CRO-based strategy. We hope you find it useful!
Read moreConsent Management, Compliance, and Everyone’s Experiences
Read moreAndrew Campbell of OpenStore dives into configuring data (lots of data) and getting the most useful information out of it.
Read moreShopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.
Read moreIt’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.
Read moreShopify is perfect for easy set-up, but optimizing your ad dollar spend with Facebook, Google, etc, means utilizing tools that are designed for just that. Read more to learn what advertising a Shopify-powered store looks like and how tracking conversions works, to see how you can improve both using tools like Voluum and Elevar.
Read moreTracking gives you the power to make smart decisions about where you should be investing in ads so you can get more conversions (sales) and make more money.
Read moreLearn all about the new Shopify Pixel and Customer Events feature, how to implement for your store, and what to look out for during this migration.
Read moreOne of Elevar’s agency partners, eHouse Studio, breaks down what Server-Side Tracking is and why brands would benefit from using it!
Read moreBrad Redding speaks with Dan Hansfield, founder of DataSmith on data tracking pre-work – defining goals, creating a measurement strategy, executing efficiently and making data-based decisions faster.
Read moreWhy is demand so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking & attribution
Read moreGA4’s Channel Grouping is not as flexible as Universal Analytics. Learn how to map your traffic to the correct channel in GA4.
Read moreCreate a Custom GA4 Funnel to view your Conversion Rate per Collection page. No technical assistance required.
Read moreLearn the best practices for configuring your Google Analytics Channel Groupings. No technical assistance required.
Read moreLearn how brands are leveraging attribution to help improve key metrics like LTV, cost per order, cost per acquisition, and ROAS.
Read moreLearn why channels still prefer their client side javascript to run on your website which limits your ability to remove and improve site speed.
Read moreLearn how conversion tracking blends with server-side, offline conversions, and privacy considerations across marketing channels for Shopify brands.
Read moreTo help you prepare your business strategy and goals for 2022, Elevar has prepared tagging, tracking and privacy predictions for you to consider.
Read moreLearn how to implement conversion tracking for your Zipify, Carthook, or other upsell funnels in the new unified Shopify checkout experience.
Read moreLearn how to blend qualitative and quantitative data from post purchase survey data.
Read moreWith Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.
Read moreLearn why Google Analytics tracking is being negatively impacted by changes in our eCommerce industry.
Read more[Video] Learn the 101 on tracking and how our customers use it to help them grow faster (without all the jargon).
Read moreIs Conversion API worth it? How can you maintain 95% conversion accuracy? Learn how we are helping.
Read moreIf users view products that are out of stock on your website – do they exit or end up purchasing something else?
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