Analytics Insights

Analytics

NEW! GA4 Slack Workspace – Learn, Share, Discuss All Things GA4

Stay connected to GA4 for Shopify, even when you’re on the go in Elevar’s new GA4 Slack workspace!

Analytics

Strategy of the Week: 7 Proven CRO Ideas That Influence Buying Behavior

Every week, our CEO, Brad Redding, sends out an email with strategic ideas — we thought we’d share with everyone. This post is jam-packed with CRO-based strategy. We hope you find it useful!

Analytics

The Future of Compliance, Consent Management, and Why The UX Needs a Revamp

Consent Management, Compliance, and Everyone’s Experiences

Analytics

How to Configure and Extract Insights From Your Data Sets

Andrew Campbell of OpenStore dives into configuring data (lots of data) and getting the most useful information out of it.

What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)_

Analytics

Pixels for Partners: The New Shopify Checkout 1 and Web Pixel and What it Means to Merchants and Elevar Partners

Shopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.

Analytics

How to Use Google Analytics 4 (GA4): 3 Key Areas to Get Started

It’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.

Analytics

Good Foundations: Voluum and Elevar improving your Shopify store

Shopify is perfect for easy set-up, but optimizing your ad dollar spend with Facebook, Google, etc, means utilizing tools that are designed for just that. Read more to learn what advertising a Shopify-powered store looks like and how tracking conversions works, to see how you can improve both using tools like Voluum and Elevar.

Analytics

Tracking 101

Tracking gives you the power to make smart decisions about where you should be investing in ads so you can get more conversions (sales) and make more money.

post purchase upsell tracking on shopify

Analytics

What Is Shopify’s New Pixel & Web Pixel API Feature (and how does it impact your tracking)

Learn all about the new Shopify Pixel and Customer Events feature, how to implement for your store, and what to look out for during this migration.

Analytics

Why eCommerce Brands Should Switch to Server-Side Tracking

One of Elevar’s agency partners, eHouse Studio, breaks down what Server-Side Tracking is and why brands would benefit from using it!

Analytics

How To Measure New Customer Acquisitions Using a Goal-First Approach and OKR Framework

Brad Redding speaks with Dan Hansfield, founder of DataSmith on data tracking pre-work – defining goals, creating a measurement strategy, executing efficiently and making data-based decisions faster.

Analytics

Northbeam CEO Austin Harrison on Attribution Challenges & Wins in e-Commerce

Why is demand so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking & attribution

Analytics

How to Use Channel Groupings in Google Analytics 4 (GA4)

GA4’s Channel Grouping is not as flexible as Universal Analytics. Learn how to map your traffic to the correct channel in GA4.

Analytics

How to View Conversion Rate per Collection Page in GA4

Create a Custom GA4 Funnel to view your Conversion Rate per Collection page. No technical assistance required.

Analytics

How to Setup Channel Groupings in Google Analytics

Learn the best practices for configuring your Google Analytics Channel Groupings. No technical assistance required.

Analytics

First Click or Last Click Attribution – That is the Question

Learn how brands are leveraging attribution to help improve key metrics like LTV, cost per order, cost per acquisition, and ROAS.

Analytics

Why All Javascript Client-Side Tracking Can’t Move to Server-Side

Learn why channels still prefer their client side javascript to run on your website which limits your ability to remove and improve site speed.

Analytics

What is Conversion Tracking & How To Effectively Manage Across Channels

Learn how conversion tracking blends with server-side, offline conversions, and privacy considerations across marketing channels for Shopify brands.

Analytics

Elevar Tracking Predictions for 2022

To help you prepare your business strategy and goals for 2022, Elevar has prepared tagging, tracking and privacy predictions for you to consider.

Analytics

How To Configure Post Purchase Upsell Tracking in Shopify Checkout

Learn how to implement conversion tracking for your Zipify, Carthook, or other upsell funnels in the new unified Shopify checkout experience.

Analytics

How To Blend Survey Attribution Data with Google Analytics Data

Learn how to blend qualitative and quantitative data from post purchase survey data.

Analytics

How To Configure Lifetime Value & Total Order Count by Channel in GA

With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.