Analytics Insights

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Analytics

Unlocking Insights: The Power of Incrementality Testing

Learn what incrementality testing is, how it works, and how you can use them.

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Analytics

Improve Event Match Quality Score: Expert Tips from Data Analysts

Unlock your Ad campaign’s potential with these 6 tips to improve your Event Match Quality (EMQ) score, all verified by expert data analysts.

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Analytics

Meta Split Testing 101: How It Works and Why It Matters

Learn what a split test is, how a split test works in Meta, common split test variables, plus best practices for running an effective split test and more.

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Analytics

Understand the Incremental Impact of Your Meta Ads With Lift Tests

Learn about what a lift test is, how lift tests work, and how you can use them to understand the incremental impact of your Meta ads.

Analytics

How to Optimize Meta Ads With Better Data Collection

Discover how the right data can lower your CPMs for Meta Ads. Learn what data Meta really wants, event tracking, user data collection, and steps to boost your ad performance.

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Analytics

Meta CAPI vs Pixel: A Guide to Powering Meta Ads

Get to know the differences between Meta CAPI vs Pixel and why it’s a best practice to set up both on your Shopify store.

Analytics

Meta Pixel for Shopify Stores: What is it, How to set up, Best Practices

Use this guide to understand what the Meta Pixel is and what it does for Shopify stores, plus find Meta Pixel setup instructions and best practices.

Analytics

Understanding GA4 Modeling with Anonymous Data for Consent Management

Elevar enables you to view anonymous server-side and client-side data in GA4! This article will help you understand GA4 modeling with anonymous data for consent management.

Analytics

Understanding Server-side Tracking: Basics, Benefits, and Best Practices

Server-side tracking simplified. Here’s how to revolutionize the way you engage your audience.

Analytics

Why is there no data in GA4 in the last 2 days? Ask an Analyst

Tips from A.J. Krakowski, Head of Technical Support at Elevar, to check if GA4 is working.

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Analytics

Google Consent Mode v2 – A Crucial Step for EEA Targeting

What Google Consent Mode v2 is, why it holds significant importance, and the steps companies need to take to ensure compliance.

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Analytics

Purchase Event Grouping: Elevar App Update

Purchase event grouping significantly improves how purchase events are collected and sent to all your marketing destinations.

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Analytics

Theme App Extension – Elevar Update

Elevar has updated to a single Shopify source via Theme App Extensions. Read the benefits and how to upgrade.

Analytics

2023 BFCM Benchmark Data by Vertical

BFCM benchmark data by industry. Featuring CVR, add-to-cart rate, and revenue per session data from The Elevar Index™.

Analytics

How to Build a GA4 Realtime Report (includes pictures.)

Step-by-step tutorial for building a GA4 realtime report (includes pictures.)

Analytics

How One-page Checkout Tracking Works

Explore how tracking works on the new one-page checkout and what this means for CRO.

Analytics

[Live Training] Audit & Configure Your GA4 Property for Shopify

In this video our Head of Data and Senior Analyst walk through our paid GA4 audit step by step so you can configure your GA4 property like experts!

Analytics

How to Create Site Speed Report in GA4

Learn how to recreate your site speed performance report from Universal Analytics inside of GA4

Analytics

How To Create Behavior Events in GA4 for Easy Analysis

Learn how to create custom behavior events and rollup report in GA4 to help you analyze onsite behavior.

Analytics

Google Analytics 4 Migration: You Can Get Through it and Here’s How

GA4 was created to meet the changing needs of today’s digital landscape – it’s different, but there’s a lot to love about it. Here’s how to get through the GA4 migration, step by step.

Analytics

NEW! GA4 Slack Workspace – Learn, Share, Discuss All Things GA4

Stay connected to GA4 for Shopify, even when you’re on the go in Elevar’s new GA4 Slack workspace!

Analytics

Strategy of the Week: 7 Proven CRO Ideas That Influence Buying Behavior

Every week, our CEO, Brad Redding, sends out an email with strategic ideas — we thought we’d share with everyone. This post is jam-packed with CRO-based strategy. We hope you find it useful!

Analytics

The Future of Compliance, Consent Management, and Why The UX Needs a Revamp

Consent Management, Compliance, and Everyone’s Experiences

Analytics

How to Configure and Extract Insights From Your Data Sets

Andrew Campbell of OpenStore dives into configuring data (lots of data) and getting the most useful information out of it.

What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)_

Analytics

Pixels for Partners: The New Shopify Checkout 1 and Web Pixel and What it Means to Merchants and Elevar Partners

Shopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.

Analytics

How to Use Google Analytics 4 (GA4): 3 Key Areas to Get Started

It’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.

Analytics

Good Foundations: Voluum and Elevar improving your Shopify store

Shopify is perfect for easy set-up, but optimizing your ad dollar spend with Facebook, Google, etc, means utilizing tools that are designed for just that. Read more to learn what advertising a Shopify-powered store looks like and how tracking conversions works, to see how you can improve both using tools like Voluum and Elevar.

Analytics

Tracking 101

Tracking gives you the power to make smart decisions about where you should be investing in ads so you can get more conversions (sales) and make more money.