What Is Shopify’s New Pixel & Web Pixel API Feature (and how does it impact your tracking)
Learn all about the new Shopify Pixel and Customer Events feature, how to implement for your store, and what to look out for during this migration.
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Why eCommerce Brands Should Switch to Server-Side Tracking
One of Elevar’s agency partners, eHouse Studio, breaks down what Server-Side Tracking is and why brands would benefit from using it!
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How To Measure New Customer Acquisitions Using a Goal-First Approach and OKR Framework
Brad Redding speaks with Dan Hansfield, founder of DataSmith on data tracking pre-work – defining goals, creating a measurement strategy, executing efficiently and making data-based decisions faster.
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Northbeam CEO Austin Harrison on Attribution Challenges & Wins in e-Commerce
Why is demand so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking & attribution
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How to Use Channel Groupings in Google Analytics 4 (GA4)
GA4’s Channel Grouping is not as flexible as Universal Analytics. Learn how to map your traffic to the correct channel in GA4.
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How to View Conversion Rate per Collection Page in GA4
Create a Custom GA4 Funnel to view your Conversion Rate per Collection page. No technical assistance required.
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How to Setup Channel Groupings in Google Analytics
Learn the best practices for configuring your Google Analytics Channel Groupings. No technical assistance required.
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First Click or Last Click Attribution – That is the Question
Learn how brands are leveraging attribution to help improve key metrics like LTV, cost per order, cost per acquisition, and ROAS.
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Why All Javascript Client-Side Tracking Can’t Move to Server-Side
Learn why channels still prefer their client side javascript to run on your website which limits your ability to remove and improve site speed.
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What is Conversion Tracking & How To Effectively Manage Across Channels
Learn how conversion tracking blends with server-side, offline conversions, and privacy considerations across marketing channels for Shopify brands.
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Elevar Tracking Predictions for 2022
To help you prepare your business strategy and goals for 2022, Elevar has prepared tagging, tracking and privacy predictions for you to consider.
Read more How To Configure Post Purchase Upsell Tracking in Shopify Checkout
Learn how to implement conversion tracking for your Zipify, Carthook, or other upsell funnels in the new unified Shopify checkout experience.
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How To Blend Survey Attribution Data with Google Analytics Data
Learn how to blend qualitative and quantitative data from post purchase survey data.
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How To Configure Lifetime Value & Total Order Count by Channel in GA
With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.
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How To Capture 99% of Transactions in Google Analytics & Improve Your Attribution
Learn why Google Analytics tracking is being negatively impacted by changes in our eCommerce industry.
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What Problem Does Elevar Solve For Shopify Stores (Related to Tracking)?
[Video] Learn the 101 on tracking and how our customers use it to help them grow faster (without all the jargon).
Read more How Elevar is Preparing Shopify Brands for iOS14.5 and Beyond
Is Conversion API worth it? How can you maintain 95% conversion accuracy? Learn how we are helping.
Read more Do Out of Stock Product Views Hurt Conversion Rate on Shopify Stores?
If users view products that are out of stock on your website – do they exit or end up purchasing something else?
Read more 9 Trends To Watch In 2021: Server Side, CCPA v2, CAPI, and Shopify Subscriptions
9 trends to watch in 2021 that impact your marketing data foundation
Read more How Browser, iOS, and Cookie Restrictions Impact Tracking for Shopify Stores
Learn about the impacts of iOS and browser changes are having on marketing performance – and your options to adapt.
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Shopify Headless Analytics
Read our top 10 learning lessons on how to manage your Google Analytics and marketing tag implementation for headless websites on Shopify.
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5 Tagging Mistakes That Waste eCommerce Ad Spend (and How To Fix Them)
Tired of chasing down error with your marketing tags and pixels? Learn what to look out for and how to fix.
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9 Steps to Tagging your Shopify Store Like Leading D2C Brands
We’ve audited, tagged, fixed, and managed tagging solutions for thousands of Shopify stores. See our 9 stop process.
Read more How to Import Facebook Cost into Google Anatlyics
Learn how to import your spend data from Facebook into Google Analytics which can be very helpful in analyzing attribution.
Read more How to Create Your Own Custom Attribution Model
Learn how to create your own custom attribution model to help you understand how your channels are really performing.
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How to Setup Facebook Custom Event Tracking on Shopify via GTM
Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.
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Improve Klaviyo Personalization with Custom Events from GTM
Send custom event and user data to your Klaviyo user properties with the help of GTM.
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Why Don’t Conversions Match Between GA and AdWords
Driving yourself crazy trying to understand why GA and AdWords conversion values don’t match?
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How to Setup Google Analytics Checkout Behavior Funnel on Shopify
Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.
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Funnel Analysis Hack: View Next Page Path in Google Analytics
See how to view where people are clicking to from any page with this quick trick. See how to unlock your own insights!
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