How Browser, iOS, and Cookie Restrictions Impact Tracking for Shopify Stores
Learn about the impacts of iOS and browser changes are having on marketing performance – and your options to adapt.
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Shopify Headless Analytics
Read our top 10 learning lessons on how to manage your Google Analytics and marketing tag implementation for headless websites on Shopify.
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5 Tagging Mistakes That Waste eCommerce Ad Spend (and How To Fix Them)
Tired of chasing down error with your marketing tags and pixels? Learn what to look out for and how to fix.
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9 Steps to Tagging your Shopify Store Like Leading D2C Brands
We’ve audited, tagged, fixed, and managed tagging solutions for thousands of Shopify stores. See our 9 stop process.
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How to Import Facebook Cost into Google Anatlyics
Learn how to import your spend data from Facebook into Google Analytics which can be very helpful in analyzing attribution.
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How to Create Your Own Custom Attribution Model
Learn how to create your own custom attribution model to help you understand how your channels are really performing.
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How to Setup Facebook Custom Event Tracking on Shopify via GTM
Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.
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Improve Klaviyo Personalization with Custom Events from GTM
Send custom event and user data to your Klaviyo user properties with the help of GTM.
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Why Don’t Conversions Match Between GA and AdWords
Driving yourself crazy trying to understand why GA and AdWords conversion values don’t match?
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How to Setup Google Analytics Checkout Behavior Funnel on Shopify
Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.
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Funnel Analysis Hack: View Next Page Path in Google Analytics
See how to view where people are clicking to from any page with this quick trick. See how to unlock your own insights!
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How to Find Duplicate Transactions in Google Analytics
See how to create a report in Google Analytics that shows your total % of duplicate transactions.
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How to Fix (Other) Traffic Channel in Google Analytics
See how to fix your (Other) traffic channel from Google Analytics in minutes. No technical assistance required.
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5 Insights in 5 Minutes from Your Website via Google Analytics
Looking for quick insights to apply to your conversion optimization strategy? Try these 5 reports from Google Analytics and optimize away!
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Google Analytics Custom Metrics for eCommerce Insights
Amplify your custom event hits from GTM into powerhouse insights in Google Analytics using custom metrics.
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How to Exclude Query String Parameters from Google Analytics Reports
Clean up your Google Analytics page reports for improved attribution reporting and analysis by excluding useless query parameters.
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How to Use Custom Sequence Segments in Google Analytics
Learn how to build multi-step segments that combine key user actions to help you visualize how UX impacts conversions.
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