How-To Insights

Facebook

How To Block Spam Events From Your Facebook Pixel

Learn how to block spam events inflating data in your Facebook pixel by following this quick Google Tag Manager guide.

Analytics

How to Use Channel Groupings in Google Analytics 4 (GA4)

GA4’s Channel Grouping is not as flexible as Universal Analytics. Learn how to map your traffic to the correct channel in GA4.

Analytics

How to View Conversion Rate per Collection Page in GA4

Create a Custom GA4 Funnel to view your Conversion Rate per Collection page. No technical assistance required.

Analytics

How to Setup Channel Groupings in Google Analytics

Learn the best practices for configuring your Google Analytics Channel Groupings. No technical assistance required.

eCommerce

Simple and Proven Ways to Ensure Your Offers are Seen by Shoppers

Creating personalized and relevant campaigns is important in engaging customers. In this blog, we look at a few ways to make sure your campaigns are seen by the targeted audience.

Analytics

How To Configure Lifetime Value & Total Order Count by Channel in GA

With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.

How-To

GA4 on Shopify – How To Launch Google Analytics 4 in Minutes

Launch the new Google Analytics 4 tracking for your Shopify store in less than 10 minutes.

Analytics

9 Steps to Tagging your Shopify Store Like Leading D2C Brands

We’ve audited, tagged, fixed, and managed tagging solutions for thousands of Shopify stores. See our 9 stop process.

Facebook

How To Configure Facebook Pixel for CCPA Compliance on Shopify

Learn how to set up CCPA compliance with your Facebook Pixel and Shopify store using Google Tag Manager.

eCommerce

How Event Tracking Can Help Scale Your eCommerce Business

If there is one thing I’ve learned from 15 years in eCommerce it’s that “set it and forget” doesn’t work with analytics and data collection.

Analytics

How to Create Your Own Custom Attribution Model

Learn how to create your own custom attribution model to help you understand how your channels are really performing.

GTM

How to Setup Google Tag Manager DataLayer on Recharge

Looking to create the GTM dataLayer for use on your Recharge checkout for your Shopify store? See how!

How-To

How to Auto-Add Products & Discount to Shopify Cart via URL

See how to quickly build custom links to use in emails, landing pages, and more to auto-add products and discounts to the cart.

Analytics

How to Setup Facebook Custom Event Tracking on Shopify via GTM

Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.

GTM

How to Store an Affiliate ID in a Cookie via Google Tag Manager

Need to store an affiliate ID sending traffic to your site and use this data in reports to measure their performance?

Analytics

How to Setup Google Analytics Checkout Behavior Funnel on Shopify

Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.

ecommerce conversion funnel creation for shopify

Data Analysis

eCommerce Conversion Funnel Customization: How-To Guide

See how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.

GTM

How to Use Affiliate Query Parameters in GTM Tags

See how to store inbound affiliate IDs in a GTM variable for use in your own GTM marketing tags in 3 easy steps.

How-To

How to Setup Snapchat Pixel Tracking on Shopify

Learn how to setup your sitewide pixel tracking with custom events and email variables on your Shopify store.

implementation of google optimize with magento

How-To

How to Implement Google Optimize on Magento

See how to implement Google Optimize and the page flickering snippet on Magento 1 and Magento 2

Data Analysis

Shopify SEO Guide: Learn How to Optimize Like the Pro’s

This guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.

Analytics

How to Fix (Other) Traffic Channel in Google Analytics

See how to fix your (Other) traffic channel from Google Analytics in minutes. No technical assistance required.

GTM

Combine GTM Product IDs for Facebook Conversion Tags on Magento

See how to use enhanced ecommerce product data and combine SKUs into a single comma separated variable to use in all of your marketing tags on Magento, Shopify, or any platform.