Data Collection and Conversion Tracking: Definitions, Common Questions, and Comparisons
Brad Redding, Elevar’s Founder & CEO, discusses the most common marketing technologies used by Elevar customers, including conversion tracking, attribution, survey, and business intelligence software, as well as the nuances therein.
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Improving Your Tracking Accuracy, Past, Present, Future: The Grayagency and Brad Redding
Brad Redding guides you through the nuances of Server-Side Tracking, CAPI and ways to pass more data back to the platforms.
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Strategy of the Week: 7 Proven CRO Ideas That Influence Buying Behavior
Every week, our CEO, Brad Redding, sends out an email with strategic ideas — we thought we’d share with everyone. This post is jam-packed with CRO-based strategy. We hope you find it useful!
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The Future of Compliance, Consent Management, and Why The UX Needs a Revamp
Consent Management, Compliance, and Everyone’s Experiences
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How to Configure and Extract Insights From Your Data Sets
Andrew Campbell of OpenStore dives into configuring data (lots of data) and getting the most useful information out of it.
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Pixels for Partners: The New Shopify Checkout 1 and Web Pixel and What it Means to Merchants and Elevar Partners
Shopify recently released Checkout Extensibility for Shopify Plus with the Shopify Web Pixel. Until now, Shopify has allowed developers access to e-commerce event data (purchase, add-to-cart etc.) with custom code in the browser. What this means for you.
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How to Use Google Analytics 4 (GA4): 3 Key Areas to Get Started
It’s true that using GA4 can be more complicated than UA, but the significant upside is it gives you a lot more flexibility and customization for tracking and reporting on customer behaviors specific to your business. That’s a huge win for merchants. To ensure your reporting continues uninterrupted, and to help you avoid feeling overwhelmed, we recommend getting up to speed by focusing on the following three areas.
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Tracking 101
Tracking gives you the power to make smart decisions about where you should be investing in ads so you can get more conversions (sales) and make more money.
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Why Should I Care About Accurate Attribution for Affiliate Marketers?
Affiliate marketing is a critical part of (most) marketers’ conversion stacks. How one brand almost lost an affiliate driving $200K+ in revenue per year due to tracking issues. Plus how to implement your own server-side tracking for affiliate providers.
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How To Block Spam Events From Your Facebook Pixel
Learn how to block spam events inflating data in your Facebook pixel by following this quick Google Tag Manager guide.
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How to Use Channel Groupings in Google Analytics 4 (GA4)
GA4’s Channel Grouping is not as flexible as Universal Analytics. Learn how to map your traffic to the correct channel in GA4.
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How to View Conversion Rate per Collection Page in GA4
Create a Custom GA4 Funnel to view your Conversion Rate per Collection page. No technical assistance required.
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How to Setup Channel Groupings in Google Analytics
Learn the best practices for configuring your Google Analytics Channel Groupings. No technical assistance required.
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Simple and Proven Ways to Ensure Your Offers are Seen by Shoppers
Creating personalized and relevant campaigns is important in engaging customers. In this blog, we look at a few ways to make sure your campaigns are seen by the targeted audience.
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How To Configure Lifetime Value & Total Order Count by Channel in GA
With Facebook Reporting 🤯🤯, we’re seeing marketers leverage Google Analytics for attribution insights more than they used to. See how to build LTV reports in GA.
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GA4 on Shopify – How To Launch Google Analytics 4 in Minutes
Launch the new Google Analytics 4 tracking for your Shopify store in less than 10 minutes.
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9 Steps to Tagging your Shopify Store Like Leading D2C Brands
We’ve audited, tagged, fixed, and managed tagging solutions for thousands of Shopify stores. See our 9 stop process.
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How To Configure Facebook Pixel for CCPA Compliance on Shopify
Learn how to set up CCPA compliance with your Facebook Pixel and Shopify store using Google Tag Manager.
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How Event Tracking Can Help Scale Your eCommerce Business
If there is one thing I’ve learned from 15 years in eCommerce it’s that “set it and forget” doesn’t work with analytics and data collection.
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How to Create Your Own Custom Attribution Model
Learn how to create your own custom attribution model to help you understand how your channels are really performing.
Read more How to Setup Google Tag Manager DataLayer on Recharge
Looking to create the GTM dataLayer for use on your Recharge checkout for your Shopify store? See how!
Read more How to Auto-Add Products & Discount to Shopify Cart via URL
See how to quickly build custom links to use in emails, landing pages, and more to auto-add products and discounts to the cart.
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How to Setup Facebook Custom Event Tracking on Shopify via GTM
Learn how to enrich your Facebook audience data with custom events created via GTM in minutes.
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How to Store an Affiliate ID in a Cookie via Google Tag Manager
Need to store an affiliate ID sending traffic to your site and use this data in reports to measure their performance?
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How to Setup Google Analytics Checkout Behavior Funnel on Shopify
Use our GTM container to save you time and unlock the full checkout funnel in GA. Works for all Shopify stores.
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eCommerce Conversion Funnel Customization: How-To Guide
See how to build a complete conversion funnel using GTM & GA to accelerate your onsite optimization.
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How to Use Affiliate Query Parameters in GTM Tags
See how to store inbound affiliate IDs in a GTM variable for use in your own GTM marketing tags in 3 easy steps.
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How to Setup Snapchat Pixel Tracking on Shopify
Learn how to setup your sitewide pixel tracking with custom events and email variables on your Shopify store.
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How to Implement Google Optimize on Magento
See how to implement Google Optimize and the page flickering snippet on Magento 1 and Magento 2
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Shopify SEO Guide: Learn How to Optimize Like the Pro’s
This guide covers advanced use cases for Shopify SEO to help in your migration to Shopify or long term optimization. Plus see how to prevent duplicate content.
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